Domino's Pizza Was Foldable Before it Was a Feature

Sep. 18, 2026

As a certain famous brand unveils its new phone, Domino’s Pizza reminds everyone that when it comes to foldables, it already has a bit of a head start.

Last week, Apple unveiled its new foldable phone. An innovation that didn’t go unnoticed at Domino’s. Because at Domino's Pizza, we know a thing or two about foldables.

For years, Domino’s Pizza boxes have arrived flat before being folded, unfolded, opened and closed every day to carry what remains, to this day, one of the most popular features around: a pizza.

To mark the Cupertino company’s latest reveal, Domino’s Pizza is unveiling a series of short videos borrowing the spectacular codes of tech launches to introduce its own foldable product: the pizza box.

Precision shots. Flawless folding. Functional design. And, in the end, a pizza instead of a screen. And this one comes in multiple sizes.

DOMINO’S PIZZA. THE ORIGINAL FOLDABLE.

The campaign was created by Foolish for Domino’s Pizza France and rolled out across social media in the wake of Apple’s presentation.