Droga5 London Goes "Another Way" with New International Visual Identity for CUPRA
Jan. 25, 2021
Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, that challenges the conventions of design in the car category.
The identity is part of the new brand platform ‘Another Way’ and provides CUPRA with an unexpected modular visual language that shows both the car and driver, quite literally, from a different perspective.
The new identity moves away from the visual conventions of performance car advertising, which tend to focus on the same angles, generic empty road locations and rarely feature drivers.
Instead, it shows people and places in bespoke boxed-out modules and gives them the same prominence as the car itself - putting the car into real-world context. Droga5’s work will feature on all communications for the CUPRA brand, including eCRM, digital display, social, out-of-home and print throughout Europe and Latin America.
Chris Chapman, Head of Design at Droga5 London, said:
“'Another Way' looks at the car from an unexpected perspective — one that provides a flexible visual language that elevates the context of the driver to the same level as the car itself."
Related News
Women's Health Charity Sister Circle Highlights Unbelievable Truth about Women's Health in new #NotAprilFools Campaign
Sister Circle has launched the bold new #NotAprilFools campaign by Droga5
Droga5 London and Philips Offer a Simple Solution to the Ever-Complicated World of Coffee in new, Tongue-in-Cheek Campaign
The campaign asks coffee drinkers to "Join the new coffee movement"
Droga5 London Takes Viewers on an Unpredictable Journey with Debut Work for Royal Enfield
Droga5 London, part of Accenture Song, worked with Royal Enfield to launch their new motorcycle, the Himalayan
Latest News
Apr. 19, 2024
7 Reasons why THC Vape Pen is Famous Among the Youth
Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons
Apr. 19, 2024
Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary