Droga5 London launches second ad campaign for GoCompare since winning  account in March 2019

Droga5 London launches second ad campaign for GoCompare since winning account in March 2019

Jan. 03, 2020

Hot on the heels of one of the most talked about ads of 2019, GoCompare has launched its latest work devised by creative agency Droga5 London.

Entitled ‘Deer’, it will include 30” and 10” TV spots, as well as OOH and DOOH executions. The TV ads will launch on Saturday 4th January, while the OOH elements, comprising a variety of high-impact locations including motion sites at Waterloo and Euston, launched on New Year’s Day.

The previous ad, ‘Tree’, saw brand character Gio Compario recreating a car accident based on a real insurance claim. This new ad shows Gio driving along an empty road only to be confronted by a deer, having to swerve, and damaging the car in the process.

“What you are about to see is based on a true insurance claim,” says the narrator, played by Wynne Evans, who has played Gio Compario since 2009.

As in ‘Tree’, Gio emphasises how important it is to have the right insurance policy for when the unexpected happens. The TV ad is complemented by GoCompare’s new look in OOH, with executions featuring a deer.

In the reconstruction, and the event that inspired it, no animal nor person sustained any injuries. The only thing damaged was the car.

Marsha Riley, vice president of brand preference at GoCompare, said:

“We work hard to help people get a fair deal on insurance that really meets their needs so that they know they will be taken care of should they ever need to make a claim. Our latest ad demonstrates our belief that you need the right cover, not just the cheapest. Car accidents are no joke, but they are an unfortunate reality, and having the right policy can make the financial consequences a lot less painful.”

 

David Kolbusz, Chief Creative Officer at Droga5 London, added:

“With ‘Deer’, we add to the original message that you never know what form the unexpected might take, and have Gio share the limelight with a cute deer. As before, we base our advert on a true story, and use this to warn viewers of potential motoring hazards. In OOH we refresh the playful design to feature our new protagonist and hope to brighten up a dreary OOH Jan-Feb environment.”

 

Media planning and buying was handled by Hearts & Science.

Related News

Mar. 21, 2024

Droga5 London and Philips Offer a Simple Solution to the Ever-Complicated World of Coffee in new, Tongue-in-Cheek Campaign

The campaign asks coffee drinkers to "Join the new coffee movement"

Mar. 06, 2024

Ad of the Day | Biscuit and Grey London Unveil Latest PETA Campaign

There is no such thing as a happy pig farm. This hard-hitting film highlights the atrocities of pig farming and calls for the public to go vegan

Feb. 29, 2024

Linkedin Launches First-Ever Brand Campaign for Linkedin Premium

Partnered with award-winning director and production teams from Park Pictures, Cartel, and The Mill to bring creative to life

Latest News

Mar. 29, 2024

Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge

Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES

Mar. 29, 2024

Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris

Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret