eBay's World of Passions Combines Football and Film

Oct. 24, 2022

In the latest chapter in the creative platform "Inspired by an eBay Story", "World of Passions" transports us into the world of eBay customers' passions. A world that unites the eBay community, where millions of people share millions of interests including football - to which the brand is already very close, with a number of prestigious partnerships.

The 30” TVC running on Italian national channels is set in a typical Italian Sports Bar, the hub of the community where passionate football fans come together to watch the game. It is during this game that the faithful but old TV gives up the ghost and stops working, leaving the sports bar fans distraught. Because eBay is home to millions of sellers around the world, including Anna and Chiara, who in addition to having an eBay store, have a huge passion for cinema, our protagonists were able to find the perfect solution - a video projector, ideal to enjoy the games to the fullest. The girls generously share a list of unmissable classic movies.

Fast forward to the future and the video projector is installed in the bar and, now, it almost feels like being in a stadium. But, when there are no football matches, thanks to the suggestions of the two eBay film lovers, the bar turns into a small cinema where our passionate sports fans are transfixed by a romantic black-and-white film.

Vito Pace, Head of Brand Marketing & Communication at eBay Italy said:

"We are very proud of this new episode. We are close to the interests and experiences of millions of users and with this new commercial we want to talk to all of them, increasingly strengthening the bond that unites us. Daniele Adani and Nicola Ventola represent and embody those values​​of passion and union that have always characterized our community."

 

Lorenzo Picchiotti - Chief Creative Officer & Partner said:

"eBay's commitment to football is increasingly important and we wanted to celebrate it in this new episode of our platform “Inspired by an eBay story". The community and its passions, as always, are at the center of our history, this time showing how apparently distant worlds such as football and cinema d’essai can be united thanks to the brand."

 

Eagle-eyed football fans may also spot cameo roles from ex world class players Daniele Adani and Nicola Ventola, a nod to the world of football and great champions.

The campaign also runs across digital and social channels until June. Media was handled by Mediacom.