Edisen Crafts a Cosmo Celebration for Cointreau Starring Aubrey Plaza

Oct. 05, 2023

Creative content company, Edisen today unveils its latest collaboration with iconic cocktail pioneer Cointreau. Aubrey Plaza returns as the star of this memorable holiday campaign, inviting everyone to Keep it Cosmo this holiday season with the fun and festive cocktail – The Cosmopolitan.

Joined by the inventor of the original Cosmopolitan, Toby Cecchini, the new creative campaign highlights what makes The Cosmopolitan so cosmopolitan. Hint: it’s Cointreau. Since its inception, The Cosmopolitan has not only become one of the most well-known and beloved cocktails worldwide, but it’s a pop culture icon, seen everywhere from the big screen to fashion runways and more. Known for their sophisticated style and unapologetic confidence, both Plaza and The Cosmopolitan are cut from the same cloth. 

Cointreau engaged Edisen directly, entrusting the creative studio with the mission of breathing life into the latest iteration of the campaign. Edisen seamlessly executed the entire project, from formulating strategy and delving into consumer insights, to crafting concepts, scripts, production, and post-production.

Directed by Jason Woliner in Los Angeles, the campaign boasts a refreshing return to the authentic. While it was shot digitally, every other aspect was meticulously crafted in-camera, allowing the spotlight to shine brightly on both the aesthetic marvels and Aubrey's captivating comedic performance and flair for improvisation. Refraining from complex tech wizardry, the set design and cocktail styling remains elegantly uncomplicated, exemplifying Edisen’s commitment to delivering simple yet engaging and relatable content for the esteemed Cointreau brand.

Celebrating the classic cocktail as the perfect choice for every holiday season, the ‘Keep it Cosmo’ campaign launched on the 3rd October 2023 across digital, connected TV and social.

Will Rust, Executive Director, Creative & Strategy at Edisen said: 

“Shooting amidst the backdrop of the SAG strike presented its own unique set of challenges. Fortunately, commercial shoots like ours were unaffected, and we had access to a pool of exceptionally talented individuals in LA who were eager to participate. Technologically, our setup was refreshingly straightforward, allowing us to focus on the aesthetics and Aubrey's exceptional performance, which is always a highlight.”

 

Craig Sherman, Vice President, Remy Cointreau USA, added: 

"With the MargaRight campaign setting the bar so high, we collectively faced the challenge of surpassing that groundbreaking success. Edisen’s unwavering dedication shone through every conceivable avenue, amassing nearly 50 pages of scripts and countless ideas throughout the process. Ultimately, we've arrived at a great destination that brilliantly showcases Cointreau's prowess in elevating a cocktail, perfectly complemented by Aubrey's unparalleled talent and charisma, and featuring a special guest star, none other than Toby Cecchini, the mastermind behind the original Cosmopolitan."

 

Chris Williams, Head of Production at Edisen, commented: 

"This was another simple yet fun and relatable spot for Cointreau. The scripts and storyboards were super tight, but the real magic happens outside of the script. Just sitting back and watching Aubrey take the construct of our story and make it her own with some hilarious ad-libs and her unique personality is an experience in itself. At Edisen we want to tell stories that are engaging and impactful. Oh, and making things look good from production to post to colour to finish is also kind of our thing, and this one came out looking absolutely fab."

 

Join Cointreau to Keep it Cosmo this holiday season. Whether you’re out with friends or shaking up a cocktail at home, enjoy a Cosmopolitan how it was originally intended.