Editor Tim Thornton-Allan Shares MSE.TV's Remote Editing Workflow for LifeBridge Health's Spot for StrawberryFrog

Editor Tim Thornton-Allan Shares MSE.TV's Remote Editing Workflow for LifeBridge Health's Spot for StrawberryFrog

Jun. 02, 2020

Working alongside stateside/US partners Union Editorial, Tim Thornton-Allan has edited an emotional spot “Covid Cares” for LifeBridge Health Directed by Tyler DeAngelo ECD at StrawberryFrog NY and shot by photographer Joshua Cogan in real time after front line team members came off their shifts. The 60-second film honours the sacrifices staff make at one of LifeBridge Health’s Baltimore-area hospitals and celebrates the real heroes who under the masks and protective gear are the ones who care bravely.

Here’s a quick glimpse at the live shoot and editing workflow adopted by director Tyler and MSE.TV’s Editor Tim Thornton-Allan.

Tim Thornton-Allan, Founder / Editor, MSE.TV, said:

“The shoot was great; it was just like being on set.  We were all online and with live access to the photographer’s camera and laptop. Then as soon as the shoot finished, we switched seamlessly into remote editing with live streaming which made the editing process extremely agile and responsive.”

 

Tyler DeAngelo, ECD / Director, StrawberryFrog, said:

“Over the last few months, I've worked with Tim and his team on several projects. Despite the limitations of Covid, he has developed a very innovative workflow that allows us to be on virtual productions together and gives the creatives and myself the ability to edit live as if we are in the editing room together. After this experience, I can't imagine working any other way.”

 

Related News

Jul. 28, 2026

StrawberryFrog Launches Northwell Health's "Top Doctors" Campaign

Campaign touts leadership in number of top-ranked physicians to reach consumers in the hyper-competitive New York Metro DMA

May. 28, 2026

StrawberryFrog Breaks Campaign to Announce Expansion of Northwell Health

Nuvance health joins tristate area's most awarded healthcare system

Apr. 21, 2026

StrawberryFrog Media Named Media Agency of Record for Hip-Hop Icon Jeezy

Beyond the residency, StrawberryFrog Media will shape Jeezy's presence across media as both artist and entrepreneur

Latest News

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour