Even/Odd Elevates Rocco Campanelli to Head of Post-Production

Sep. 23, 2025

Award-winning creative studio Even/Odd is strengthening its creative leadership by elevating Rocco Campanelli to Head of Post-Production, replacing Ashley Rodholm who is officially moving to Director/Senior Editor. As longtime production and post-production specialists, both will help the studio continue to set a high bar, bringing leadership that will allow Even/Odd’s teams to take their capabilities even further. 

As a producer and creative operations lead, Campanelli has honed his skills at the industry’s best production companies and post houses, often balancing big creative ambitions with the practical magic of getting it done. Grounded in production, driven by collaboration and always learning, he excels at making the process as strong and dynamic as the creative – working alongside Rodholm on Cannes-winning projects like WhatsApp’s We Are Ayenda campaign (created in partnership with The Lab at Anonymous Content). Now leading post-production at Even/Odd, Campanelli will continue to push for greater innovation and new levels of creativity.

Campanelli said:

“I hope to bring leadership and innovative strategy to a shifting market landscape while supporting and uplifting as many people as I can. Mentorship is a big part of that, and why I’ve always loved Even/Odd. It’s a place where you are given enough space to innovate and grow. I can't wait to pass what I have learned forward and continue to learn from others along the way.”

 

Formerly Even/Odd’s Head of Post-Production, Rodholm is an experienced Editor and Director, creating timeless work through meticulous craftsmanship and authentic connections with her subjects, earning awards and acclaim.

Rodholm explained:

"As a Director, documentaries have always been my strong suit, but I’m excited to sink my teeth into more originals and long-form projects, like features or series."

 

In her new role, she’ll also help guide Even/Odd’s editors, working with them to maintain the studio’s famously high standards.

Together, Campanelli and Rodholm will help shape the future of post-production at Even/Odd.

Even/Odd Managing Director Justin Lomax said:

"Rocco’s got a really clear way of thinking about how to grow our post-production capabilities –  building systems that actually support the creative, not just add layers. And Ashley’s creative eye is exceptional – she’s just someone people trust implicitly. Now, with each stepping into new roles, we’ll continue to grow a huge part of what has made Even/Odd special – our legacy as a best-in-class, end-to-end creative partner."