"EXPANDING HORIZONS": Innovation Day Embraces New Concept

Sep. 20, 2023

In its 19th edition, Innovation Day is set to provide an even more interactive and personal experience. With a fresh concept, the event will offer business, communications, and media guests visionary and inspiring talks from top-class international speakers on the Innovation Day stage. These keynotes will be supplemented by new formats for interaction and networking. Topic-specific master classes led by seasoned experts will provide practical insights and foster discussions on mega-trends in the marketing and communications industry. The event is organized in partnership with REPUBLIC, Ad Alliance and SAP, and is designed to allow the guests personalised experience.

The Innovation Day will take place at the House of Communication in Munich on October 10, 2023.

The guiding theme of Innovation Day this year is "EXPANDING HORIZONS". Given the multifaceted changes in business and society, the event aims to encourage attendees to broaden their knowledge spectrum, venture beyond their professional horizons, step out of their comfort zones, and consistently drive change..

The Main Stage will host horizon-expanding perspectives, insights, and visions for the future from AI luminary, Richard Socher. His AI-based search engine not only challenges Google in Silicon Valley but also spearheads significant breakthroughs in artificial intelligence. More pioneering insights into business, politics, society, and culture will be shared by Prof. Dr. Maja Göpel, a renowned expert on sustainability policy and transformation, and Oliver Burkeman, an award-winning journalist and author of the revolutionary bestseller "4000 Weeks". Dr. Andreas Liebl, Managing Director of appliedAI, will join Richard Socher and Carsten Knop, publisher of Frankfurter Allgemeine Zeitung, in discussing the transformative power of generative AI and the necessary steps German/European companies and politicians need to take.

Twelve master classes will shed light on the latest trends in the marketing and communication industry. Artist Jonathan Meese will discuss AI and creativity, while racing driver Laura-Marie Geissler will share how she finances her sport with NFTs. Experts from companies such as Deutsche Bahn, SAP, Microsoft, Adobe, TikTok, Snapchat, RTL+, Republic, and the Serviceplan Group will engage in discussions on topics like Web3, AI and media, cultural marketing, AI, sustainability, hyperpersonalization, and performance marketing.

Innovation enthusiasts can explore new technologies and their potential applications on a guided Innovation Tour. One of the highlights of the day will be a performance by the Munich Philharmonic Orchestra of a piece composed by AI.

More about the Main Stage speakers:

Prof. Maja Gopel, an expert in Sustainability Policy & Transformation Research, and co-founder of Scientists4Future, has been working as a political economist, transformation expert, and sustainability scientist at the crossroads of science, politics, and society for 25 years. Until October 2020, she advised the German government on global environmental change as Secretary General of the Scientific Advisory Council. Maja Gopel has already received numerous awards for her work.

Richard Socher, an AI expert, founder, and CEO of you.com, is a leading global AI researcher and a luminary in the German AI scene. His research at Princeton University, which has been cited more than 15,000 times, introduced neural networks to language processing by inventing the most widely used word vectors, contextual vectors, and prompt engineering. In addition to working for his AI company, a formidable competitor to Google, Socher also holds the position of Associate Professor at the prestigious Stanford University's Department of Computer Science. Socher will be joining the Innovation Day talk digitally from Silicon Valley.

Oliver Burkeman, a journalist and author, is known for his books The Antidote: Happiness for People Who Can't Stand Positive Thinking, and Help! How to Become Slightly Happier and Get a Bit More Done. He is also a celebrated columnist for the UK's Guardian newspaper. His new book, Four Thousand Weeks, is about how to make the most of our radically limited lives in a world of impossible demands. He touches on relentless distraction, as well as political madness (and "productivity techniques" that mainly make everyone feel busier).