FCB Canada and GoodLife Fitness are #CanadianStrong

FCB Canada and GoodLife Fitness are #CanadianStrong

Jan. 03, 2020

FCB Canada is out with its first work for GoodLife Fitness, Canada’s largest gym and fitness club. As many of us are considering our New Year Resolutions and setting fitness goals for 2020, “Canadian Strong” breaks down common barriers of intimidation at the gym and focuses on being an inclusive and welcoming place. The spot champions different races and genders, ranges of body types as well as often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Featuring the music of rising Canadian artist Haviah Mighty, “Canadian Strong” stands behind its country’s values of diversity and inclusion, and pushes back against fitness elitism.

Related News

Jan. 14, 2020

This Girl Can celebrates five years since launching its groundbreaking call to action and launches inspirational new campaign for 2020

The TVC launches on 17th January and is supported by an OOH and a big digital and social push

Dec. 18, 2019

Valspar Polls The nation's colourful Christmas opinions

The ad is supported on social media with a 7-day Christmas Colour Poll, encouraging the nation to choose the Valspar colour

Latest News

Jan. 24, 2020

Ad of the Day | Experience the Never-Ending Consequences of Reckless Driving in Brutal SAAQ Campaign

The powerful spot uses stunt performers and intricate photography to highlight the impact of using a mobile phone whilst driving

Jan. 24, 2020

Samsung collaborates with Thai creators to launch AR wildlife sanctuary

The ‘SanctuARy’ uses the power of technology and social media to raise awareness about endangered animals in Thailand, inspiring people to take action.