FCB New York Leads the World With 35 Gold Pencils in The One Show 2025

May. 15, 2025

FCB New York led the list of winners from 55 countries in The One Show 2025, taking home 35 prestigious Gold Pencils.

Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2025 at The One Show 2025 gala awards ceremony in New York hosted by comedian and actor Leslie Jones, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.

FCB New York’s wins includes 28 One Show Gold Pencils for “Spreadbeats” on behalf of Spotify.  They include five each in Design and Interactive, Online & Mobile, three in Direct Marketing, two each in Branded Entertainment, Creative Use of Data, Experiential & Immersive, Moving Image Craft & Production, Music & Sound Craft, and Public Relations, and one each in Creative Use of Technology, Film & Video, and Radio & Audio-First.

“Spreadbeats” was also the most awarded entry at The One Show 2025, winning 28 Gold Pencils, 10 Silver, five Bronze, and 10 Merits.

The remaining seven Golds won by FCB New York were all for AB InBev - Michelob ULTRA “Lap of Legends”, including three in Creative Use of Technology, and one each in Branded Entertainment, Creative Use of Data, Experiential & Immersive, and Interactive, Online & Mobile.

Circus Grey Peru Lima, working with Apoyo Comunicación Peru Lima, LLYC Lima and DINAMO Lima, was awarded nine One Show Gold Pencils, all for “Sightwalks” on behalf of UNACEM - Cemento Sol, including three each in Health & Wellness and Out of Home, and one each in Design, IP & Product Design, and Cultural Driver.

Three agencies were tied with six Gold Pencils each.  

Area 23 New York, working with Bro Cinema Lisbon, Sonido Lisbon and Ars Thanea Warsaw, picked up four Golds for Siemens Healthineers "Magnetic Stories” — one each in Branded Entertainment, Music & Sound Craft, Pharma, and Radio & Audio-First — and two for Aster “Impossible Journey”, both in Design.

DAVID Madrid won six Golds, including five working with FAR Media Madrid and Deseif Films Madrid for “Meet Marina Prieto” on behalf of JCDecaux, with two in Out of Home, one each in Creative Effectiveness, Direct Marketing, and Public Relations.

Also with six Gold Pencils is Energy BBDO Chicago, all working with Webcore Games São Paulo, Flutu Music São Paulo, and Druid Creative Gaming São Paulo for Change the Ref “The Final Exam”.  They include two Golds in Gaming, and one each in Branded Entertainment, Experiential & Immersive, and Public Relations.

Other top 2025 One Show Gold Pencil winners were McCann London with five, four each for Apple Cupertino, Klick Health Toronto, and Ogilvy Singapore, and three each for Dentsu Digital Tokyo, Serviceplan Germany Munich, Squarespace New York, TBWA\Media Arts Lab Los Angeles, and Wieden+Kennedy Portland.

A total of 19,860 pieces from 62 countries were entered into The One Show 2025.  This year’s esteemed One Show global jury awarded agencies, studios, brands, production companies, and designers in 55  countries with 157 Gold Pencils, 197 Silvers, 270 Bronze, and 1,026 Merits.

The showcase of all One Show 2025 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.

The One Show 2025 Global Creative Rankings will be announced on May 19, 2025.

Now in its 16th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.  

In addition to The One Show 2025 awards ceremony, Creative Week 2025 included the Young Ones Student Awards ceremony, Type Directors Club TDC71 Best of Discipline winners and exhibition, ADC 104th Annual Awards ceremony, exclusive Executive AI Creative Summit, and the first-ever Creative Week AI Creative Challenge.