Feu Vert Launches Blockbuster Campaign to Prove Quality Car Service at 36% Less

Jun. 02, 2025

In the highly standardised world of car servicing, everyone plays their part. Premium dealerships, trusted garages, accessible car centres. But when it comes to combining expertise, transparency and fair pricing, you have to prove it. Feu Vert does this straightforwardly, by promoting its manufacturer service at an average of 36% less than dealers.

Vincent Claisse, Marketing, Communications and Digital Director at Feu Vert emphasised:

"Promoting an average 36% cheaper manufacturer service is our practical way of defending purchasing power without compromising on quality. This new campaign demonstrates this in a spectacular, assertive and creative way."

 

An assertive positioning, staged like a real blockbuster. Spectacular, popular and resolutely offbeat, this campaign is in keeping with Feu Vert’s DNA. True to its promise of combining quality service with accessibility, the brand is pursuing its entertainment approach to assert, once again, its uniqueness in a world of well-established codes.

To get the message across, the car maintenance specialist is deploying a hard-hitting media plan covering all the levers – from local to national – to make people believe that aliens have really arrived on Earth. The teasing begins on 28 May, and includes influencers (content creators/social networking media), the daily press, targeted displays, a much stronger TF1+ campaign and a hack of the TF1 prime time programme on Sunday evening. Everything is converging to reveal the whole story in a long, exclusive format.

Visible on TV since 1 June, the campaign uses powerful channels to reach the entire French population. It is available in 60‘, 30’ and 15′ formats, with digital and social media support.