FilmBrazil, Advertising Agencies, and Entities Transform Cannes with "Trio Eletrico"

Jun. 17, 2025

The Brazilian Trio W made its debut on the Croisette, transforming the French Riviera avenue into a true out-of-season carnival. With a large presence of Festival delegates – both Brazilian and foreign – the initiative celebrated Washington Olivetto, the first Brazilian to win a Film Grand Prix at Cannes 50 years ago.

Simoninha, Jairzinho, and Acadêmicos do Baixo Augusta led the festivities, which started from the Palais and continued to the Hôtel Martinez, a meeting point for advertising professionals during the festival. The soundtrack, filled with great Brazilian music hits, resonated between 8 PM and 10 PM, creating a vibrant and unforgettable atmosphere.

The initiative, led by FilmBrazil, had the strategic partnership of agencies Africa Creative, AlmapBBDO, Galeria, Lew’Lara\TBWA, and WMcCann. In addition, ApexBrasil (Brazilian Trade and Investment Promotion Agency) and ABAP (Collective Articulation Space of the Advertising Ecosystem) also collaborated. Globo and production company S de Samba also supported the action, which had the creative support of GUT Design.

According to Marianna Souza, Executive President of APRO & Executive Manager of FilmBrazil, this festival edition is another success:

"We are very proud of this tribute we paid in Cannes. This initiative reinforces our commitment to valuing our Brazilian talents and proudly promoting our culture. Bringing the trio elétrico to Cannes celebrates creativity that moves, inspires, and generates value, transforming the Croisette into a stage for Brazil's unique energy."

 

Agencies Africa Creative, AlmapBBDO, Galeria, Lew’Lara\TBWA, and WMcCann, in partnership with FilmBrazil, jointly declare:

"It was exciting to see the Croisette vibrate with the energy of our trio elétrico. This initiative not only celebrates an icon like Washington Olivetto but also shows the world the strength of our culture."