Finally a Sun Warning Flag for the Beach

Finally a Sun Warning Flag for the Beach

Aug. 26, 2022

Every year 400 people die in Germany by drowning, but 8 times more people die of melanomas caused by the sun’s radiation. So it was increasingly clear that a new kind of beach warning flag was needed: The world’s first Sun Warning Flag. Right next to the well-known green flag (low hazard), yellow (hazard), or red flag (high hazard), a new black flag (high skin cancer hazard) is now erected when the UV Index reaches critical levels.

The new flag features an eye-catching black-on-black design: an iconic black sun on a black flag, based on the concept of "melanoma", which comes from the ancient Greek for black: "μέλανος". The iridescent aura of the black melanoma sun shows the colour code of the United Nations World Health Organization (WHO) UV index, the international standard measurement of the strength of the sunburn-producing UV radiation since 1994.

The new Sun Warning Flag has now been submitted to the International Organization for Standardization (ISO) in order for it to be implemented worldwide.

From now on, beach-goers merely need to watch out for the new Sun Warning Flag. For more location-based details about the current UV level - and for helpful tips about protection from harmful rays - beach visitors can check the microsite on their smartphones (via QR Code on the flag pole).

Because the most dangerous thing about the sea is not the sea. It’s the sun.

Related News

Mar. 08, 2024

World's Most Illegal Beer Challenges Unequal Gender Laws Worldwide

New beer breaks laws from over 50 countries simply because it was made by women

Aug. 23, 2023

HORNBACH's Autumn Campaign from HeimatTBWA\ Inspires Creativity

HORNBACH's new campaign encourages people to make the most of their four walls and beyond

Apr. 06, 2023

Rethink and Squarespace Top Global Shortlist for ADC 102nd Annual Awards

The One Club for Creativity today announced the entries from 52 countries and regions

Latest News

Oct. 09, 2026

Matthieu Elkaim Joins one of France's Most Iconic Production Companies, La Pac

Over the course of his career, he has created campaigns for an extensive roster of iconic brands, from Nike and Mercedes to Ubisoft

Oct. 09, 2026

Sun Valley Hands the Camera to the Mountain Community in Latest "Ski on the Sunny Side" Ad Campaign

The campaign runs from August through April 2027 across video, social, out-of-home, digital banners and email