First Aid Beauty Becomes Official Skincare of Team USA for The 2026 Winter Games

Jan. 16, 2026

First Aid Beauty, a sub-brand of Procter & Gamble and cult-favorite skincare brand known for its ultra-hydrating, sensitive skin-friendly formulas, will be the Official Skincare of Team USA at the Olympic and Paralympic Winter Games Milano Cortina 2026.

To help support athletes in extreme winter conditions, First Aid Beauty will supply Team USA and all Olympic and Paralympic athletes with its bestselling Ultra Repair Cream, which soothes, moisturizes, and conditions the skin with sensitive skin-friendly ingredients, including Colloidal Oatmeal. As part of the partnership, Sydney Jo Peterson, Para cross-country skier, and Jamie Anderson, Olympic Snowboarder, will serve as official brand representatives throughout the Olympic and Paralympic Winter Games Milano Cortina 2026.

The campaign created by TUX Creative House showcases Olympic athletes and the acclaimed First Aid Beauty products, centered on the theme FACE WINTER. The campaign features a series of images and videos.   

This marks First Aid Beauty's first Olympic and Paralympic Winter Games activation under P&G's sponsorship — a milestone moment for the brand as it reveals a major rebrand and continues to focus on delivering problem-solving skincare for consumers of any gender, race or age. Team USA will be among the first to experience this next chapter of the brand's identity.

Catherine D'Aragon, CEO of First Aid Beauty said:

"We could not be more proud to sponsor Team USA at Milano Cortina 2026, and this partnership is especially meaningful as it marks our very first collaboration in the world of sports. The emotions of sport, the pursuit of performance, and the relentless effort athletes put into their craft deeply resonate with us. At First Aid Beauty, we hold ourselves to the same standard: we approach skincare with the same heart, discipline, and intention that athletes bring to their sport. Supplying Team USA with our most protective, hydrating skincare feels like a natural alignment as we enter this exciting new era. Whether you're an Olympic or Paralympic athlete, or a city commuter, we want to help everyone FACE WINTER with happy, healthy skin."

 

To commemorate the partnership, First Aid Beauty has launched a Dry Skin Rescue Kit, available at Sephora, Amazon and firstaidbeauty.com. The limited edition kit features travel-sized Ultra Gentle Cream-to-Foam Face Cleanser, Ultra Repair Cream and NEW Hydrating Pillow Pads. This 3-step routine delivers 5x hydration power for when your skin needs it most this winter.