Gerety Awards Presents: Gerety Talks with Scholz & Friends — Gerety 2025 Global Agency of the Year

Gerety Awards Presents: Gerety Talks with Scholz & Friends — Gerety 2025 Global Agency of the Year

Apr. 27, 2026

Join us for a special edition of Gerety Talks featuring the team behind Scholz & Friends, named Global Agency of the Year at the Gerety Awards 2025.

In this session, we sit down with four of the creative leaders behind the work:

  • Francesca Montrucchio, Associate Creative Director
  • Mirko Derpmann, Executive Creative Director & Partner
  • Marielle Wilsdorf, Partner & Managing Director
  • Martin Gillen, Creative Director


Together, they take us inside some of the campaigns that stood out to the Gerety jury — work that combines powerful ideas, cultural relevance and craft.

From “Irmela vs Nazis” for toom, to the impactful “Unsilence the Violence” and “Equal Communication” for Terre des Femmes, and the striking “100th Edition” for Frankfurter Allgemeine Zeitung, this conversation explores how these ideas came to life — and what it takes to create work that resonates.

Expect an honest discussion on:

  • Where the ideas came from
  • The challenges behind the execution
  • How audiences responded
  • And what defines award-winning work today

To close, the team reflects on what’s next — and what they’re hoping to push further in 2026.

Watch the full conversation on April 28 at 16:00 (CET)

Related News

Oct. 27, 2026

Gerety Awards Brings Creative Leaders Together in Berlin to Debate the Future of Authenticity in Advertising

As audiences encounter ever more polished brand films, influencer partnerships, AI-generated imagery and supposedly unfiltered content

Oct. 22, 2026

Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo

The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY

Sep. 22, 2026

The World's Top Performers for the Powerful Jury: Gerety Reveals its 2026 Global Titles

VML UK named agency of the year as VML, NoA, TEMPOMEDIA, KitKat and Amazon Earn top global honours

Latest News

Nov. 03, 2026

Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets

In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012

Nov. 03, 2026

Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute

The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal