Gerety Reveals the 2024 Shortlist and "Of The Year" by Country Awards

Gerety Reveals the 2024 Shortlist and "Of The Year" by Country Awards

Jun. 11, 2024

Shortlisted entries among others include Imperfect You for Nike Japan by AOI Pro., The Square Meter for HORNBACH by HeimatTBWA\ Germany, Absurd Promises for ASDRA by VML Argentina and Decades of Confusion for LOEWE by Partizan Entertainment Los Angeles.

Judging sessions were held around the world, and this week you can watch the jury insight panels LIVE from UK, USA, Poland, Canada, France, AUNZ, East Asia, LATAM, Spain, Netherlands, Middle East and Belgium.

A total of 394 entries were shortlisted from 35 different countries:

  • Most shortlisted category: across different media is the Work for Good Cut with a total of 93 shortlisted entries and Craft with 86 entries.
  • Most shortlisted campaigns: Across multiple categories, Rights against the Right - The first trademark that stops trading Nazi merch for Laut gegen Nazis by Jung von Matt AG, Hamburg; Anti-Choice Ads for Wisp x Abortion Freedom Fund by 72andSunny Los Angeles; The Square Meter for HORNBACH by HeimatTBWA\ Germany Berlin and A Holiday To Remember for Chevrolet by Commonwealth//McCann Detroit
  • Most shortlisted agency: Jung von Matt AG, Hamburg
  • Most shortlisted network: from 12 different countries is VML
  • Most shortlisted holding company: Omnicom followed by IPG and WPP

The Grand jury will now choose the final winners which will be announced Tuesday, September 3. It will include Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the year winners. 

The 2024 Agency and Production Company of the year by country winners are:

  • East Asian Agency of the Year: Dentsu Inc.
  • French Agency of the Year: BETC
  • German Agency of the Year: Jung von Matt AG, Hamburg
  • Spanish Agency of the Year: Sioux & Cyranos
  • Middle East Agency of the Year: Impact BBDO
  • UK Agency of the Year: Adam&EveDDB
  • USA Agency of the Year: Dentsu Creative
  • AUNZ Production Company of the Year: Finch
  • Belgian Production Company of the Year: Czar
  • Polish Agency of the year: Papaya Films
  • Spanish Production Company of the Year: Bambina Films
  • UK Production Company of the Year: Biscuit Filmworks
  • USA Production Company of the Year: Biscuit Filmworks

Agency and production company of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length that includes up to three pieces of work from the past 12 months.

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