Gravy Welcomes Comedy Directing Duo Fatal Farm
Aug. 04, 2026
Gravy Films is excited to announce that it has signed Fatal Farm to its roster of directors. Fatal Farm, otherwise known as Zachary Johnson and Jeffrey Max, is the brilliant team behind scads of surrealist, meme-literate films ranging from hilarious commercials to several episodes of hit television sketch comedy series.
Fatal Farm began their careers among the first wave of creators shaping internet-native humor through absurdist remakes of Paul Verhoeven’s RoboCop—titled Our RoboCop Remake—and Lasagna Cat, Fatal Farm’s live-action spoof of the Garfield comic strip by Jim Davis. They went on to direct several episodes of the highly memed Key & Peele, created by Keegan-Michael Key and Jordan Peele, on Comedy Central and Netflix’s I Think You Should Leave, from comedian Tim Robinson.
Their shared tastes for offbeat visual humor and bizarre jokes have made for incredibly memorable commercials for Old Spice, Snickers, Skittles, Little Caesars, The Container Store, IHOP, Angry Orchard, Minecraft, Carl’s Jr, Wendy’s, and more. Throughout, they’ve directed top talent like Terry Crews and Ice Cube, as well as iconic recurring brand characters like Captain Obvious from Hotels.com and the Aflac duck. Their parody of corporate apologies for Skittles, “Apologize the Rainbow,” won several major accolades, including D&AD, Cannes Lions, Clios, and AICP Awards.
Fatal Farm, in a joint statement remarked:
“We’re really excited to embark on a new chapter of our careers at Gravy. As maturing streamers chase ever-increasing earnings, we’re excited to see ad-free tiers getting axed, granting more screentime for commercials. We also herald the adoption of self-driving cars, as the emancipation of drivers’ attention provides countless fresh eye-hours for media buys. With our new friends at Gravy, we feel well-positioned to participate in these opportunities and future ones like unskippable full-flight-length seatback autoplays, ad-sponsored daycares, and commercials on headstones. The future is bright.”
Brent Stoller, Owner and Managing Director of Gravy Films, added:
“Zachary and Jeffrey have defined modern absurd humor. Point blank. So much of what we laugh at today has roots in work that Fatal Farm has done. They’re expert filmmakers and visionary directors, and their films still have that raw heart that comes from being two friends having fun and making each other laugh, but they’re also really f*cking funny. I’m thrilled to be working together.”
Related News
Sibling Rivalry Welcomes Director Gracie Koh
Gracie represents a new generation of socially-fluent director-creators moving seamlessly between culture and content
We Are Social Hires Jeff Bowerman as Executive Creative Director
Global socially-led creative agency We Are Social has appointed Jeff Bowerman as Executive Creative Director in the UK
Madre Announces Midwest Representation
MADRE's distinctive point of view and curated roster of directors make it a natural fit alongside Obsidian's other dynamic clients
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy



