Grey India Combats Excessive Honking In New IndianOil Campaign
Jun. 08, 2021
On World Environment Day, IndianOil and Grey India wanted to create awareness around the ill effects of excessive honking.
To show the life-threatening impact honking can cause on other living creatures, Grey India replaced their body parts with sound waves.
Sandipan Bhattacharyya, MD & CCO, Grey India, said:
“Every living being, no matter how small, is an equal stakeholder when it comes to the environment. And an oil major giving them a voice is refreshing.”
Related News
"We All Understand Coca-Cola" Uses Design to Bridge Cultures
Campaign was developed by WPP Open X, led by INGO, Grey and Ogilvy
Corona Cero and Grey Bring Olympic Seats to Iconic Sunset Destinations Worldwide
First-ever global beer sponsor of the Olympic Games invites fans to celebrate life's golden moments
Panadol Uses AI to Convert Pain Relief Expressions into State of Art Visuals
The "Art of Release" is the latest campaign created by Grey Dubai for HALEON
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy