Grey India Combats Excessive Honking In New IndianOil Campaign
Jun. 08, 2021
On World Environment Day, IndianOil and Grey India wanted to create awareness around the ill effects of excessive honking.
To show the life-threatening impact honking can cause on other living creatures, Grey India replaced their body parts with sound waves.
Sandipan Bhattacharyya, MD & CCO, Grey India, said:
“Every living being, no matter how small, is an equal stakeholder when it comes to the environment. And an oil major giving them a voice is refreshing.”
Related News
"We All Understand Coca-Cola" Uses Design to Bridge Cultures
Campaign was developed by WPP Open X, led by INGO, Grey and Ogilvy
Corona Cero and Grey Bring Olympic Seats to Iconic Sunset Destinations Worldwide
First-ever global beer sponsor of the Olympic Games invites fans to celebrate life's golden moments
Panadol Uses AI to Convert Pain Relief Expressions into State of Art Visuals
The "Art of Release" is the latest campaign created by Grey Dubai for HALEON
Latest News
Aug. 21, 2026
The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace
D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work
Aug. 21, 2026
Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?
Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch