GUT LA and Activision Blizzard Create Diablo-Themed Music Video for Rapper bbno$

Mar. 04, 2026

To celebrate the release of Diablo II: Resurrected - Reign of the Warlock, Diablo is teaming up with viral rapper and longtime Diablo II superfan bbno$ to create an original track titled “Save Me” and music video that doubles as a love letter to the community. Assets available here.

This collaboration, created in partnership with GUT LA, is rooted in authentic fandom – bbno$ has publicly celebrated Diablo for years, from incorporating Diablo-inspired design into his personal website to hosting D2 LAN birthday parties and showcasing the game in his own content. 

Rapper bbno$ said:

“Diablo II is bar none my favorite game. When I heard about the Warlock update, I basically screamed on the Zoom. Then they asked me to make a track? I immediately told my parents and they were just as excited as I was.”

 

The music video transforms bbno$ from player into character, starring him as the new Warlock class introduced in a recent game update, while pulling deep inspiration from Diablo’s history – including a nod to the iconic Deckard Cain rap that longtime fans will recognize. 

The music video blends cinematic live action with game-inspired animation and dense lore references to blur the line between artist, player, and the Diablo universe itself. Designed as a fan-first cultural moment, the collaboration taps into bbno$’s massive digital reach and viral musical pedigree to celebrate Diablo II’s first major update in 26 years. 

Ariel Abramovici, CCO, GUT Los Angeles said:

“This music video was made by fans for fans. We’re not borrowing from gaming culture, we’re embodying it, carrying it through every beat and frame. Everyone involved was a genuine Diablo II devotee, from bbno$ to the directors, and that creative sync let us go deep with the references while making something bold and staying accessible.”

 

The music video debuted globally on March 3 across social and digital platforms.