Gymbox appoints Quiet Storm as lead creative agency

Gymbox appoints Quiet Storm as lead creative agency

Nov. 16, 2018

Gymbox, the antidote to boring gyms that reset expectations in the fitness industry, has appointed Quiet Storm as its lead creative agency.

Replacing Mother as Gymbox’s agency, Quiet Storm will focus on creating communications that emphasise what makes it different to other gyms.

The agency’s first work will break in January 2019 with digital & outdoor media in London. The campaign will showcase the unique USPs that Gymbox offers, providing serious fun through a wide variety of unique and creative classes, DJs, parties, and active holidays. 

Founded in 2003, Gymbox now operates 10 gyms in London and is based on a philosophy of making working out as fun as going out.

Rory McEntee, Marketing Director of Gymbox, said:

“Gyms are often associated with pain, suffering and boring exercise. Not Gymbox. The new strategy is all about building on our vision of being the antidote to boring gyms and showing why we’re different. We were really impressed with Quiet Storm’s ability to understand what is at the core of our brand. They bring to life that we have everything under one roof in a simple yet impactful way – showing the fun and uplift you experience when you go to Gymbox.”

 

Trevor Robinson, the Executive Creative Director and Founder of Quiet Storm, said:

“Any time you get a client who wants to be brave and to be pushed then you’ve got a real chance to make great creative work. Gymbox want to stand out against the bland competition, and we love working with brands that have this kind of attitude.”

Related News

Jan. 15, 2019

Bicoastal Production Company IMPOSTER Launches With Executive Producer Avtar Khalsa at the Helm

Khalsa tapped Alexis Celic and Alex Brinkman to join forces

Jan. 14, 2019

Wavemaker UK Hires Mu Ali as Chief Growth Officer

In this newly created position Mu will be focused on leading and generating strategic business growth for Wavemaker UK.

Jan. 11, 2019

Quiet Storm Creates New Kid's Voices Ads for Haribo Germany

HARIBO’s London based agency Quiet Storm has extended its successful "Kids’ Voices" campaign for HARIBO Germany

Latest News

Jan. 16, 2019

Porsche's New Cars Welcome You To Life in Breathtaking Skye Location

Bee Film partner with LS Productions who manoeuvre storms and local logistics to provide secure route for the shoot