Hapa Signs Rising Commercial Production and Post Company Bella for U.S. East Coast Representation

Jun. 21, 2024

Executive Producer David Perry and his colleagues from commercial production and post company Bella are proudly announcing the start of their representation agreement with Brandon Pico and Amanda Waite of Hapa. Hapa now represents Bella’s talents on the U.S. East Coast.

Launched in 2023 as a stand-alone company after seven prolific years of development under the auspices of Fivestone Studios, Bella is the exclusive home for highly accomplished and multitalented directors Anthony Pellino, Jeremy Liebovitch, and Robert Adamo. Bella’s roster editors Brandon Roten, Christian Whittemore, Jonathan Rogers, Ken Conrad, and Tim Moore also expand Bella’s capabilities exponentially.

For Perry, who is from the U.S. Northeast, the partnership with Hapa is a key step in his plan to expand Bella’s working relationships with creatives and producers all along America’s East Coast.

He began:

“With our solid history of collaborations with large agencies in the New York market and beyond, we know success is all about bringing the right team and approach to every project. Deeply committed to serving their clients’ needs, we are already finding Brandon and Amanda’s laser focus on solving specific project challenges to be extremely powerful.”

 

Bella’s representation also includes Mo Butler Reps in the U.S. Midwest, Devine Reps on the West Coast, and Jack Reed in the South.

Perry continued:

“Together with our other reps. Brandon and Amanda are pushing us to be our very best.”

 

Pico said:

“What drew us to Bella was David Perry. During all of our conversations, there was a like-mindedness and understanding of what it takes to be sustainable in today’s rapidly changing content landscape."

 

Pico explained:

“Hapa is leaning into a high-level visual aesthetic of real human connections, and Bella’s talents fit in perfectly for what we are aiming to achieve. With our experience of dissecting the ask before sending in reels, and David’s personality and understanding of the kinesiology involved to win work, there is no doubt, we are going to hammer with Bella.”