Havas Strengthens its Experiential Marketing Offering with Acquisition of Spanish Agency MUT

Jul. 09, 2026

Havas today announces the acquisition of MUT, a Barcelona-based leader in impact-driven experiential marketing and sustainable events. The acquisition strengthens Havas' experiential marketing offering in Spain and enhances the Group's ability to help clients engage audiences through brand experiences and live events.

Founded in 2010 by CEO Nacho Gómez, MUT is a 30-strong team with a proven track record of delivering high-impact projects. The agency positions itself as a Positive Creativity^® partner, designing brand experiences and events that deliver social, environmental and business impact.

Combining strategy, creativity and innovation, MUT generates lasting value for brands, people and society. The agency works with a portfolio of leading clients, including Audi, Freixenet, T-Systems, Bodegas Torres, Veepee, Totogi, NTT DATA and Zurich Seguros, and is widely recognized as one of Spain’s leading event agencies.

MUT will be integrated into Havas Spain, further strengthening the Group's capabilities across brand experiences, live events and sustainable event solutions. The acquisition supports Havas’ continued growth strategy in Spain, a key market for the Group.

Nacho Gómez will continue as CEO of MUT, ensuring continuity of the company’s business model and distinctive positioning.

Yannick Bolloré, Chairman and CEO of Havas said:

"I am delighted to welcome Nacho Gómez and the entire MUT team to the Havas family. Their strong expertise in experiential marketing and live events perfectly aligns with our ambition to continue strengthening and expanding our capabilities in high-growth areas. By joining forces, we are enhancing our experiential marketing offering in Spain and enabling our clients to build desirable brands through powerful content and experiences that foster deeper connections with people."

 

Jorge Irizar, CEO of Havas Spain added:

"MUT is a key player in the sustainable events space, with a distinctive capability in both ideation and execution. This acquisition strengthens Havas’ diversification strategy and enables us to further drive our clients’ growth with an even more comprehensive value proposition."

 

Nacho Gómez, CEO of MUT declared:

“For MUT, joining Havas is a natural step. We share the same vision for building brands in a constantly evolving world: the curiosity to challenge the status quo, the ambition to go further, and the conviction that experiences have the power to transform people, brands and organizations. Since our inception, we have believed that creativity and experiences can generate value for brands while delivering positive impact for society. Finding in Havas a group that shares this vision gives us confidence in the future, knowing that together we can help shape the evolution of our industry and further establish experiential marketing as a driver of growth, connection and positive impact for brands."