Heinz Reminds Oscar Viewers that Your Forgotten Fridge Sachets are Still Here

Feb. 28, 2025

Heinz, the world's No. 1 ketchup brand, is launching its new campaign, "I'm Still Here Too", created by new creative AOR DAVID São Paulo. Inspired by the three-time Oscar-nominated Brazilian film “I’m Still Here” (“Ainda Estou Aqui” in Portuguese), the campaign highlights a familiar kitchen practice— leaving abandoned ketchup sachets around in the hopes they’ll be readily available to enhance a meal.

André Mendes, IMC Manager at Kraft Heinz Brazil said:

"We want to spark a fun, engaging, and positive conversation. This campaign playfully highlights a common habit: forgetting sachets in the fridge.”

 

The campaign reminds consumers that Heinz sachets are always ready to elevate their favorite dishes during special moments like celebrating the Brazilian film triumph. What better way to enjoy the Oscars than by indulging in your favorite snacks with Heinz?

Rogerio Chaves, ECD at DAVID São Paulo said:

"The whole country will be glued to their screens, eating and rooting for this incredible film. Heinz is already a staple in homes, making this celebration even more special and delicious."

 

The campaign will air during the awards’ TV broadcast on Sunday night and run across Heinz's social media channels. The series of short videos and posts will reinforce the message that, just like the sachets, Heinz's flavor and convenience are always present especially during such a historic moment for Brazilian cinema.