Hometeam Continues to Support Remote Production for "The Voice"

Hometeam Continues to Support Remote Production for "The Voice"

Sep. 27, 2022

A pioneer in remote production, Hometeam Global Content is proud to again partner with NBC’s "The Voice" for the fourth season in a row.

With Season 22 of “The Voice” premiering on Monday, September 19, the collaboration dates back to 2020 as "The Voice" team realized that they needed to change their approach for producing contestant “Home Follows” during the pandemic. Considered essential to the emotional core of the series prior to the pandemic, crews would be flown out to follow each contestant in their hometown, but with lockdowns and travel advisories in place the traditional production method was no longer viable.

Hometeam Founding Partner Lagan Sebert shared:

“When ‘The Voice’ producing team reached out to Hometeam in the height of the pandemic, we explained how we could activate our network and film all home follow packages with local crews to avoid the need to travel,”

 

Working with the producing team at “The Voice,” Hometeam created a production playbook and bespoke remote monitoring process to ensure quality and consistency across every shoot despite each being shot by different crews. This playbook has been used by Hometeam crews on 42 home follow packages across the past four seasons of “The Voice.”

Hometeam Founding Partner Brandon Bloch details:

“Hometeam has hand-picked the best filmmaking talent in every state across the U.S. We're able to dial in a consistent look and high production value across every shoot and with our remote monitoring technology, we're also able to stream footage directly back to ‘The Voice’ producers so they can approve shots and conduct interviews. It's really a very seamless process and there's no reason to go back to the old way.”

 

For Hometeam Founding Partner & COO Harrison Winter, working with “The Voice” felt like things had come full circle. In 2014, back before remote production had been normalized by a pandemic, Winter’s production company Co.MISSION (one of the two production companies that merged to form Hometeam) worked with agency 72&Sunny and production company M ss ng P eces on Starbucks’ first global campaign. Co.MISSION oversaw all global filming, with crews shooting content at 36 Starbucks locations in 28 different countries on the same day, all done remotely. The campaign first premiered during a broadcast of “The Voice” eight years ago.

Winter expressed:

"The premiere of ‘The Voice’ this season feels like an Anniversary moment for remote production. Eight years ago, we were premiering on ‘The Voice’ an ad campaign that proved remote production could be done for a global brand like Starbucks on a global scale. And today, with our remote shoots premiering on another season of ‘The Voice,’ we can proudly look at how far we've come with this approach to production."

Related News

Mar. 03, 2023

Hometeam Named to Fast Company's Annual List of the World's Most Innovative Companies for 2023

The global content creation company joins the ranks of OpenAI, Disney, Tiffany & Co., and more

Nov. 30, 2022

Hometeam Celebrates World Cup with Projects for AmericaSCORES, Volkswagen and USMNT

Hometeam teamed up with agency Artemis Ward to showcase the work being done by AmericaSCORES

Oct. 27, 2022

Kesha Keeps the Hunt for Paranormal Alive in Travel Channel Premiere of "Conjuring Kesha" With Hometeam

Conjuring Kesha season one premiers on the Travel Channel this month

Latest News

Apr. 26, 2024

Prezzo Appoint Isobel as Brand Partner

Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content

Apr. 26, 2024

Dublin Samaritans Launch Restorative Campaign Featuring Collaboration with Dublin-Based Artist Joe Caslin

Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending