HONDA Moto France and DDB Paris Sign an Original and "Adventurous" Campaign

May. 19, 2020

For the arrival of the new AFRICA TWIN 2020 in dealerships, HONDA Moto France and DDB Paris sign an original and ‘adventurous’ campaign, far from the codes of the motorcycle sector and the maxi-trail universe.

THE STARTING POINT

For more than 30 years, the legendary AFRICA TWIN has been roaming road all over the world. From mountain passes to dune deserts, this mythical maxi-trail bike has been everywhere. Is there any place the AFRICA TWIN has never been?

THE ANSWER IS YES.

Through a series of 5 visuals, HONDA Moto France is showing the exploration capabilities of the mythical AFRICA TWIN, by building with humour this campaign on what all the bikers loving the escape have been experiencing lately. And it becomes more relevant and topical after the period of lockdown in France, the whole campaign having been imagined and sold well before.