Honda's i-MMD Technology is as Easy as Child's Play, with Sid Lee Paris

Honda's i-MMD Technology is as Easy as Child's Play, with Sid Lee Paris

Jun. 05, 2019

As Honda Motors continues in its quest to bring the most advanced technology to consumers, SidLee Paris continues its creative approach to making Honda stand out as a relatable, authentic automobile brand for consumers. Their CR-V campaign, released earlier this year, featured the brand’s latest hybrid SUV through the testimonials of Honda Lovers throughout Europe. This time, Sid Lee Paris is tackling a more complex subject – the technology itself. 

Intelligence Multi-Mode Drive, or i-MMD®, is the latest in hybrid technology, but when you’re addressing a subject so advanced, it’s not easy to explain, or understand. While the fact that the CR-V Honda Hybrid-M® V.2 synchronizes with the i-VTEC 2.0L Atkinson DOHC cycle engine and lithium-ion battery for optimal efficiency is a feat of engineering, it’s not relatable. 

That’s why Sid Lee Paris decided to simplify things by turning to 3 brand ambassadors, each with their own unique way of explaining what Honda’s i-MMD® technology is all about, jargon-free. A young girl, Margaux, relates the technology to child’s play. Brandon, a dancer, explains its fluidity through choreographed movement. And Eric, an architect, uses a scale model to depict the technology’s efficiency on the road. Three films, three ambassadors, each illustrating the complexity of i-MMD®through their own expertise and emotion, because understanding Honda’s advanced technology means understanding how the brand stands apart from others in its sector through its innovation and communication. 

Related News

May. 14, 2019

The MONKEY, Honda Motors icon, is back with a new campaign signed DDB Paris

Enough to give your children a good reason to hate you

May. 13, 2019

For 30 years, hip hop has paid tribute to KFC. Now, it's KFC's turn

The Bucket Bangers playlist will be promoted through Spotify banners and guerilla outdoor in the streets of Paris

Apr. 11, 2019

Sid Lee Paris Designs Packaging That Stands on its Own for Skyn Condoms' New ED Pill, Arise

New SKYN® arise™ erectile pill aims to replace stigma with style

Latest News

Jun. 24, 2019

Perrier creates the Cool Hat: a collector's item to quench thirst for the extraordinary when on the hunt for magical creatures

An extraordinary object already cult that is aimed at all those in search of the unexpected.