Hoy Bue And Flybondi Present Jacket-on

Dec. 03, 2021

The agency creatively led by Tony Waissmann in Latinamerica, presents JACKET-ON. A jacket capable of becoming a carry-on.

As long as not paying excess baggage, a low cost passenger is capable of anything. And Flybondi understands it like no one else. For this reason, to celebrate Halloween, the costume that anyone would want to have was presented, a jacket that is disguised as a carry-on, with compartments to carry everything without anyone noticing, and best of all, without paying extra luggage.

Hernan Damilano and Malu Donaire, creative directors of the campaign commented:

"We knew right away that the idea was going to have a great impact on the networks because the insight was very strong, we all need a Jacket-On at some point. And the gratification is immense when people's response is 100% organic. We are happy that together with Flybondi such a united team has been generated, where from both sides we want to join and do everything possible to make ideas come true. The work that we have been doing together is a pleasure and while we are releasing this, we are already editing a new work that we did together with them."

 

Federico Pastori, Chief Commercial Officer of Flybondi added:

"If there is something we like to do as a brand, it is to generate conversation and talk about topics that other airlines do not dare to do. This campaign was perfect, not only because we talked about a reality but also because we were able to do it under the context of Halloween by creating a Camper-On that broke it and turned out to be quite coveted. Without a doubt working with HOY BUE is something that we are passionate about ".

 

The campaign had a very good organic impact on the networks and a great impact on the site's traffic, which grew by 35% during those days. They achieved + 1.3M impressions, + 8k interactions and + 72k reproductions, 100% organic.