In-House Agency Culture Explored at "BRAND-SIDE: For Creatives Within" Conference

Sep. 25, 2024

The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming “BRAND-SIDE: For Creatives Within” conference, taking place October 16-17 at The Bridge Building in Nashville.

The newly expanded two-day conference is designed to help internal creative teams attract and retain talent, as well as build a creative culture within a more traditional brand structure.  

BRAND-SIDE targets the inner dynamics of the best in-house creative departments, with sessions from some of the most acclaimed brand and marketing leaders in the industry.  This one-of-a-kind experience will provide a behind-the-scenes look at the teams who build, maintain, and grow a brand’s presence in the market.  

Top in-house creatives confirmed as speakers include:

• Katie Allen, global VP of digital creative, Nike, The One Club board member
• Sergio Claudio, global creative and technology executive 
• Taryn Crouthers, president, ATTN:
• Melvin DeBerry, art director, Meta
• Roman King, creative director, WNBA
• Jess Kirkman, senior director of global brand creative, Mattel
• James Kuczyński, creative director, brand & marketing, Duolingo
• Fernando Machado, senior brand advisor, operating partner, The One Club board member
• Rodrigo Moran, director, global head of creative, Meta
• Jo Showsmith, VP, global CCO, Amazon
• Leslie Sims, CMO, CCO, Impossible Foods, The One Club board member
• Clare Stein, executive director, ATTN:
• Christian Widlic, global head of brand design, Intuit Mailchimp

This impressive lineup of top brand-side creatives will lead sessions on topics such as how to establish a strong creative culture if the brand isn’t considered “creative”, the best way to steward a brand internally, connecting creativity to business impact, and more.

The conference is suited for both seasoned in-house leaders and those new to working at a brand, with an overarching focus on inspiration, connections, and practical applications to improve creative teams and output.  

For more information and to register, please visit the “BRAND-SIDE: For Creatives Within” website.