Independent Agency Yes& Launches Yes& Federal

Jul. 23, 2024

Independent agency Yes& has consolidated its federal government business in a new subsidiary, Yes& Federal LLC, offering outstanding strategic communications, integrated marketing, branding, advertising, and public relations services along with top-tier creative production including copywriting, graphic design, video, digital/online, and events. Yes& Federal will support the government’s ongoing efforts by developing marketing campaigns, improving federal resources accessibility, and improving on-line and in-person citizen experiences. 

The agency has successfully fulfilled complex requirements for the U.S. Department of Homeland Security, the U.S. Department of Transportation, the Smithsonian Institution, the Department of Defense, the Federal Deposit Insurance Corporation (FDIC), the General Services Administration, the Office of Personnel Management, the U.S. Department of Agriculture, and other agencies, building a base of knowledge and experience that contribute to superior program results and reduced risk for federal clients.

Currently, Yes& Federal is creating and managing national advertising campaigns for the U.S. Mint, the U.S. Department of Transportation, the State Department, the Federal Emergency Management Agency (FEMA), and the Smithsonian.

Robert W. Sprague, Founder & CEO, Yes& said:

“More federal customers are looking for the kind of big idea thinking and measurable results Yes& delivers. Yes& Federal will bring these capabilities within easy reach and centralize them in an organization that understands the unique requirements of serving the federal government.”

 

Yes& Senior Vice President Andy Blenkle has accepted the role of President of Yes& Federal. Blenkle joined Yes& in 2022, bringing extensive experience from a career focused on supporting citizen-centric campaigns on behalf of federal and state government agencies. He has provided leadership and support in business development efforts within the federal and association industries, overseen mentor-protégé programs, partnership cultivation, and federal regulation compliance, and directed efforts to support national level accounts focused on citizen, customer, and member engagement.

Blenkle said:

“I’m excited to lead Yes& Federal to further support government programs through creative campaigns that change behavior and offer experiences that strengthen civic pride. I believe the government plays a positive and essential role in American society and look forward to supporting its mission.”

 

Sprague added:

“Under Andy’s leadership Yes& Federal will be an even stronger resource to government leaders looking to grow their agency’s effectiveness, Agencies will benefit from his encyclopedic knowledge of the federal market, and we’re proud to have a veteran of the armed forces in this pivotal role.”

 

Yes& has been named one of Adweek’s Fastest Growing Agencies of 2023 and four times to the Inc. 5000 list of fastest growing privately held companies. The agency delivers “positivity + possibility” through an expanding suite of capabilities including branding, digital, analytics, media, advertising, customer experience (CX), market research, content development, studio services, event production, crisis communications, media training, and public relations. Serving clients nationwide, the company maintains hubs in the Washington, D.C., Philadelphia, and Chicago areas.

In addition to Yes& Federal, Yes& Holdings LLC includes Yes& Lipman Hearne, Spero Studio Federal (joint venture), and Yes& CommCore.