Inner Dynamics of In-House Creative Explored at 2025 BRAND-SIDE Conference
Jul. 30, 2025
The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2025 conference, taking place September 24-25 at the Hyatt Centric in downtown Nashville.
The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand. The one-of-a-kind experience will provide a behind-the-scenes look at the tactics and cultures of the teams that build, maintain, and grow a brand’s presence in the market.
Among the confirmed speakers to date at this year’s BRAND-SIDE are:
- Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon
- Roger Sho Gehrmann, VP of Integrated Partnerships, MassiveMusic
- Andy Pearson, VP Creative, Liquid Death
- Jo Shoesmith, VP, Global CCO, Amazon
- Cat van der Werff, Executive Creative Director, Canva
- Xanthe Wells, VP, Global Creative, Pinterest
Sessions will cover topics such as how to establish a strong in-house creative culture, connecting creativity to business impact, and more. The overarching focus of the conference is on inspiration, connections, and practical applications to improve in-house creative teams and their output.
Registration for BRAND-SIDE 2025 is now open; The One Club members receive a $200 discount.
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