Intact Insurance Reshapes its Brand through Olivier Staub's Playful Direction

Oct. 30, 2023

Cossette teams up with Les Enfants' own Olivier Staub to sign a cinematic film renewing Intact insurance’s insights into its consumers lives and habits.

Centering on what makes each individual unique and how Intact relates by protecting what’s most important in every case, the production tailors each frame to shape out the character’s backstory and dare the difference while being relatable to viewers.

The director added:

"The choice in music and voice over is also in the same vein, it is a character in its own right. We’ve established a sense of quirkyness with an atopic voice that points out how relatable these situations are to the viewers."

 

A memorable campaign that was crafted up to the finger nails and very precisely directed to link all the scenes towards one clear simple message: Intact protects your individuality.