iQIYI International Collaborates with Yell for Creative Content and Production

Apr. 23, 2024

This collaboration between iQIYI International, a global tech-based entertainment company, and Yell Advertising, a renowned Thai network agency firm with offices in six major cities across Asia, aims to create and produce creative content for over 500 million viewers in 12 languages, available in 191 regions worldwide, including China.

The agreement was signed on April 18th at the iQIYI Youth Center in Beijing, People's Republic of China. Mr. Frankie Fu, Vice President of the International Business Department - Brand Partnerships at iQIYI International, together with Mr. Dissara Udomdej, CEO of Yell Advertising, are elevating their collaboration to enhance creativity in tech-based entertainment. The strengths of both partners in technology and platform data are complemented by the unique creativity of the globally renowned Thai advertising company.

Over the past two years, Yell has officially entered the Chinese market and had the opportunity to collaborate with iQIYI on a creative music marketing campaign, which won multiple awards at major Chinese events such as the Shanghai International Advertising Festival, ROI Awards, and ECI Awards. This initiative marks a significant beginning for further collaborations.

It is extremely gratifying that Thai advertising has become another “soft power” that the Thai government has recently focused on, gaining recognition in a country with one of the world's largest economies, China.

Dissara Udomdej, CEO of Yell Advertising said:

"We see the integration of technology and creativity as crucial in creating new content that future audiences will desire, and as a way to open communication doors for other countries looking to market in China through this popular Chinese entertainment platform. We also enable Chinese brands to communicate in a locally understandable way through ideas developed with Yell’s network in ASEAN. We believe that successful communication requires highquality branded content. We hope that everyone who benefits from this partnership will have access to a variety of quality media and content, further enhancing our understanding of audience preferences."