Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

Sep. 23, 2026

Jimmy John’s is back on the road with ESPN’s College GameDay, and for year two, the brand is turning up the volume on college football fandom with The XP Agency. Built for the kind of Saturday mornings when fans are eager to cheer for their teams, Jimmy John's reminds folks on the go that breakfast can absolutely include a sandwich. 

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality to life through an on-site booth designed to be part of the College GameDay ritual. The activation, “The Official Sandwich of College GameDay,” kicked off September 5 in Baton Rouge for the Louisiana State University vs. Clemson game, giving the sandwich chain a presence at the show’s stops throughout the college football season. The activation includes exclusive merchandise, giveaways, a photo booth, and other fan experiences, which tap into the traditions that make college football culture so engaging.