Joe Robbins Joins The Many as Director of Emerging Technology and Innovation
Dec. 05, 2024
The Many has announced the hiring of Joe Robbins as its Director of Emerging Technology and Innovation. Robbins, a media and tech veteran with more than 20 years of experience, will lead the agency’s efforts to integrate emerging technologies into client projects, focusing on areas such as extended reality (XR), immersive media and artificial intelligence.
The Many, based in Los Angeles, is an independent agency specializing in integrated campaigns, creative content, media and experiential marketing and known for generating audience participation and immersive experiences.
In his new role, Robbins will oversee the development of new tech initiatives, helping The Many incorporate tools such as Unreal Engine, wearables and holographic media into campaigns.
Robbins brings an extensive background working across traditional, interactive and immersive formats. He has contributed to projects involving music and entertainment icons such as Katy Perry and Bruno Mars, and previously led immersive media efforts at Red Bull. Robbins’ work has earned him industry accolades including a Sports Emmy for Outstanding Digital Innovation, an AWE Auggie, a THEA award and a Shorty award.
Josh Paialii, Head of Creative at The Many Studios said:
“Throughout his career, Joe has consistently pushed the boundaries of what’s possible as an immersive storyteller. Joe’s addition to our team marks an exciting next chapter in how we help our brand partners drive all-new forms of audience participation and shape the future of community engagement.”
By combining Robbins’ expertise with its focus on participation-driven marketing, the agency hopes to expand its technology capabilities and its digital and multimedia offerings.
Related News
Stone Dogs Appoints Jess Slaney as Director of Growth
Jess’ breadth of experience spans post production at the likes of Factory and Bubble TV, as well as agencies Pentland and Mother
System1 Group Appoints Tristan Findlay as Managing Director of Innovation
Findlay brings nearly two decades of market research experience focused on innovation
Wildstone Appoints Eric Kip as Managing Director Europe to Drive Digital Growth
Eric joins Wildstone with a wealth of experience and a proven track record in driving both growth and innovation
Latest News
Jan. 21, 2025
Gordon Ramsay Reveals Calm New Persona as He Becomes a Character in Hay Day the World's Most Popular Farming Game
Gordon Ramsay is replacing one of Supercell's most loved characters as he partners with Hay Day
Jan. 20, 2025
Ad of the Day | Jordans Punk up the World of Cereal with new Campaign
Created by Havas London, the campaign includes a hero 20 second film, which sees ice guns freeze-drying strawberries for Country Crisp