Jung von Matt NECKAR Launches IONIQ In Empowering Campaign

Jung von Matt NECKAR Launches IONIQ In Empowering Campaign

Nov. 18, 2020

Jung von Matt NECKAR just launched the first campaign for Hyundai Motor Company’s new electric brand IONIQ. Reflecting the automotive company’s focus shift to people, the campaign empowers everyone to change the world. The worldwide campaign launched on November 17th unfolds in more than 150 assets for social media, TV, out-of-home and print ads.

 

After revealing the brand IONIQ in London with a big installation at the London Eye, the creative agency has developed the main campaign “I’m in charge”. Setting electric mobility as an enabler for everyone to take part in changing the world. The new campaign shows the impact every individual can have on our planet to convey IONIQ’s mission: individualized electric mobility that comes together in connected and eco-conscious lifestyles, and thus has an effect on all of us. 

New York based director Amber Grace Johnson said:

“We desired to create an original and powerful film that invigorates with an insatiable energy to be in charge, a power to the people”.

 

In this regard, the film presents charismatic characters in their individual environment – acting for the many. Strengthening the idea that with IONIQ, you can choose to live the way you want, while caring for others at the same time. 

The locations shown in the campaign are futuristic but real today, just like IONIQ’s goal is to make the future of mobility a reality of our everyday. Beside TV, Print and OOH the global campaign is rolled out in social media as video and InStream and story ads as well as a placement on the famous Piccadilly Circus’ digital screen. The message is told by Kenyan influencer Lela Debra Asiko, New-York-based Chilean sustainable fashion designer María Cornejo, British explorer and environmentalist David Rothschild, French choreographer Kevin Bago, K-pop superstars BTS and other characters everyone can identify with.

Rico Noel, Creative Director at German creative agency Jung von Matt NECKAR said:

“We often think those entitled to change the world, are the ones in powerful positions – but the truth is, it’s in the hands of each and every one of us – with the decisions we make".

 

Amber Grace Johnson added:

"And we inspire viewers to become the change they want to see in the world.”

 

The campaign was realized through both remote and on location film shooting in Kenya and Kiev, as well as a photoshoot in restrictive corona times. Hyundai sets the tone for IONIQ’s future communication, shifting from the traditional car industry product focus to a people focus. 

Related News

Jul. 06, 2020

BMW, Jung von Matt and White Horse Music are Taking the Podcast Charts by Storm

The story stems from the pen of the creatives at Jung von Matt/NEXT ALSTER

Apr. 20, 2020

Ad of the Day | Jung von Matt and Porta Reward Quarantined Couples With a Charming Discount #StayAtHomeBabies

The #StayAtHomeBabies campaign kicks off with a humorous online clip

Mar. 09, 2020

Jung von Matt and Beiersdorf Make a Strong Statement for All Women with Career Ambitions

The film addresses the problem with an honest charm and calls everybody, who is able to help, for support

Latest News

Nov. 27, 2020

Born Free Foundation Launches ‘Nature’s Closing down Sale’ with Powerful New Campaign by Engine

Born Free Foundation is adopting the style and approach of sales advertising and applying it to the natural world in ‘Nature’s Closing Down Sale.'

Nov. 26, 2020

Giant Food Falls from Above in IKEA's Warning to Wasteful Christmas Consumers

Great Guns director Ilya Naishuller helms the dramatic spot from Ikea Russia which encourages viewers to store their leftover food in containers.