JusRol Unveils Bold New Look and Product Innovation as Brand Continues Rapid Growth

Oct. 21, 2025

JusRol, the fastest growing brand in the refrigerated dough category, announced today a comprehensive brand refresh, including a modernized visual identity, updated packaging design, and a contemporary brand voice, all while staying true to the same delicious, reliable dough consumers love.

The refresh positions JusRol as a modern innovator in the dough category, strengthening shelf presence and enhancing the shopping experience. The updated packaging features a cleaner layout, clearer product names and callouts designed for today’s busy, ingredient-conscious shopper, reinforcing JusRol’s status as the go-to solution for effortless, high-quality baking.

Hilary Weinstein, Senior Brand Manager at JusRol said:

“At JusRol, we believe the kitchen is where joy lives - not the kind that takes hours of kneading and proofing, but the kind that fills the house with big smells, big smiles, and that first irresistible, flake bite. With high-quality ingredients and foolproof dough, there's no guesswork, no fillers - just pure baking joy. Because better ingredients mean better flavor, better texture and better moments together”

 

Consumers can expect to see the fresh new look rolling out this month starting with the brand’s best-selling Puff Pastry, Family Size Pizza Crust, and Round & Thin Pizza Crust. JusRol products are currently available in over 15,000 stores and every state across the U.S., including Walmart, Kroger, Albertsons, Target and other major retailers.

In tandem with the brand refresh, JusRol is also re-formulating their Pie Crust and releasing Rich & Buttery Pie Crust. In a blind taste test among brands, consumers preferred JusRol’s buttery taste and tender texture to other leading brands. Made with mixed RSPO-certified palm oil and real butter, the new Pie Crust is pre-rolled on parchment paper for convenience, and made without artificial flavors, colors, preservatives, or bleached flour.