Katie Overcash Joins Field Day Sound As Executive Producer

Feb. 04, 2025

Katie Overcash has joined award-winning sound and music company Field Day Sound as Executive Producer. Overcash brings over a decade of music production experience to Field Day, producing campaigns for such brands as Audi, Google, Nike, Taco Bell, Target, and Starbucks. Based in Los Angeles, she will work in concert with partner and EP Leslie Carthy.

Leslie Carthy co-founded the company in 2021 with Noah Woodburn, a fellow alumnus of the Wieden+Kennedy-owned post-production facility Joint, and Morgan Johnson, an alumnus of Barking Owl.

Carthy noted:

“From the very first conversations, we knew Katie was a perfect match. Between her agency-side experience and producing commercial projects at some of the industry’s most respected music companies, Katie brings a perspective that’s as broad as it is deep.”

 

Woodburn, a heralded sound designer and mixer known for his work on some of this decade’s most celebrated ad campaigns, including Nike’s Emmy-winning “Dream Crazy” campaign, narrated by Colin Kaepernick, as well as the 2021 Emmy-winning “You Can’t Stop Us” campaign.

He added:

“We’re thrilled that Katie has joined the Field Day family – it’s been an instant love affair!” Beyond her expertise, insight, and passion for our industry, she shares the values that make the creative culture at Field Day truly special — one born from a shared vision built on friendship, collaboration, and passion, where people feel valued, creatively inspired, and can maintain a healthy work-life balance.”

 

Before joining Field Day, Overcash was an executive producer at Howling Music and Yessian Music. She previously spent five years at Elias, first as a senior producer and later as Head of Production. Her decades of experience in music production were preceded by a stint at Deutsch LA, where she launched her advertising career on the PlayStation account before transitioning to the agency’s in-house post facility as a senior producer. In that role, she worked on campaigns for VW, Dr. Pepper, Snapple, and Zillow while building the in-house roster of editors and effects artists.

Overcash, whose unlikely path to the advertising industry began with a career in finance, credits the people who took a chance on her and guided her through the transition.

Overcash said:

“I came into this game a bit later than most and will be forever grateful to those who opened the door to a career that has allowed me so much growth. I’ve always had a drive for creative expression. When I found my way into production, I discovered a space where that part of me could thrive. This industry has shown me the power of collaboration and what’s possible when we allow room for the creative process. That’s what Field Day is all about — working as a team, with no rigid hierarchy, just collaborating to find the best solutions.”

 

The Field Day namesake beautifully reflects this collaborative spirit – a universally cherished childhood tradition where teamwork, camaraderie, and play come together. The name perfectly captures what the partners envisioned for a music and sound company: a creative playground where musicians and audio professionals across all disciplines can bring emotional depth to the screen; moreover, to forge longstanding creative partnerships built on imaginative and innovative campaigns that spark cultural and social impact collaborating with clients such as Nike, Visa, Vrbo, The North Face, Hinge, Eli Lilly, and Meow Wolf. Field Day put this ethos on full blast with DoorDash's “All the Ads” 2024 Super Bowl campaign with Wieden+Kennedy Portland. The campaign won many awards last year, including the Titanium Grand Prix at the Cannes Lions.

Mixer and Sound Designer Morgan Johnson said:

“Music and sound elevate stories in ways words and visuals cannot alone. From sound design to scoring to mixing, we embrace the nuance in every note and sound, approaching each project with precision and a deep understanding of its unique needs.”