KDSP Launches: A New Model for Creative Excellence Without The Layers

Nov. 11, 2025

Brock Kirby, Jeff Dryer, Scott Sullivan, and Mollie Partesotti have come together to launch Kirby, Dryer, Sullivan & Partesotti (KDSP), a senior-led creative agency built specifically for modern brands, clients, and marketing leaders. Who you see is who you get: four of the industry’s best in strategy, creative and brand management, fully focused, deeply connected, and hands-on from day one.

Not another agency, an embedded partner

KDSP is the agency where the people you hire to do the work, do the work — without the overhead, the layers, or the handoffs. The founders have reunited after years of collaboration at top shops, such as Wieden + Kennedy, and decades of personal friendship to create a faster, tighter, and more effective model where the four founders own the work, end to end. 

The integrated A-Team, reimagined

• Brock Kirby & Jeff Dryer — Former W+K creatives and longtime go-to team for brands and agencies, known for unlocking bold brand platforms across categories with tonal range, emotional precision, and high craft. Winners of Cannes Grand Prix, Titanium, One Show Golds, D&AD, AICP, Clios and more.
• Scott Sullivan — People-first account lead with experience at W+K, Droga5, and Nike. Known for clarity, collaboration, and unlocking creative teams.
• Mollie Partesotti — One of the industry’s most awarded Brand Strategists, known for bringing sharp consumer insight and cultural relevance into every brief.

Together, they’ve led culture-shaping Super Bowl campaigns, earned the industry’s top honors, and built some of the most recognized brands in the world. Current KDSP clients include Angry Orchard, The Farmer’s Dog and TRULY Hard Seltzer. 

A model that adapts and scales to client needs, not agency ambitions

Unlike traditional agencies, where a handful of top talent do the work while others add cost and complexity, KDSP’s structure is deliberate: 4 A-Team Partners doing the real work. That focus fuels deeper partnerships and work that’s fast, original, and obsessively crafted.

How they work

There’s no org chart to climb, no handoffs to navigate, no internal politics. When you work with KDSP, you get a team that’s already deeply aligned — strategically, creatively, and personally.

In other words, they embed with clients. They show up in Slack, Teams, and on text. They hop on calls. They go deep.

They are deliberate in everything they do — listening before they speak, moving fast but never rushed, keeping it lean and focused, and sweating over the craft.

Brock Kirby, Co-Founder said:

"We're exactly like the band Toto if you think about it. We spent years as the hired guns, crafting hits from the shadows. Now we're ready to start our own band."