krow creates DFS campaign to celebrate the joy of spring

krow creates DFS campaign to celebrate the joy of spring

Mar. 19, 2019

DFS is launching a 30-second TV campaign, created by krow communications, part of the mission, breaking on 19th March and running for 13 weeks across the UK and Ireland.

The commercial, ‘Welcome in Spring’, continues the series of DFS ads to feature Aardman-designed characters and celebrates the feeling of renewal provided by the first day of spring while emphasising the comfort provided by DFS sofas.

It shows an entire street burst into life as spring arrives, with the choreographed, musical-style action triggered by a dust sheet being whipped off a DFS Spring Collection sofa that’s in the middle of a newly decorated room.

In time with the music, Georgie Fame’s ‘Let the Sunshine In’, the action spreads down the entire street as windows are flung open and spring is welcomed in. The film ends with the line “Making everyday more comfortable.”

Jo Jephcott and Gemma Galvin, creatives at krow communcations said:

"We wanted to inspire people to invite a little sunshine into their homes with an upbeat ad celebrating the joys of spring. It’s always bloomin’ lovely to work with Magda and the team at Aardman. The attention to detail and craft they bring is second to none. We hope people enjoy watching this ad as much as we enjoyed making it."

 

Nick Ashworth, Marketing Director at DFS, said:

“At DFS, we are proud of the breadth of our range and how our sofas can therefore bring new life and energy into any home. Through the charm of Aardman, we wanted to shine a light on this. The result is a fun, energetic and bright ad – perfect for the spring time.”

Related News

Jan. 29, 2020

Adidas Launches "Run to Reconnect" to Celebrate Running As a Mental Health Tool

New adidas campaign created by TBWA highlights the power of mindful running to improve mental wellbeing

Dec. 14, 2019

DFS partners with Wallace & Gromit for its Winter Sale campaign in the duo's 30th anniversary year

The cinema and TV spots also feature the voice of Academy Award nominee, Helena Bonham Carter as Lady Tottington

Nov. 07, 2019

Take a Closer Look at The Evolution of "Unmistakably Tanqueray"

Iconic gin introduces new film that showcases dedication to taste since 1830

Latest News

Feb. 26, 2020

Serviceplan Group Host UberCreative Summit in Zurich Harnessing Creative Energy at the Swiss House of Communication

"Breakthrough" is the motto of Serviceplan Group’s first ÜberCreative Summit to be held in Switzerland.