L.A. Agency the Many Wins Gray Whale Spirits Co. Business
May. 18, 2026
The Many has been selected to launch Gray Whale Vodka, the new spirit extension from Deutsch Family Wine & Spirits. The agency's scope covers strategy, creative, and production for a new brand platform and launch campaign, with work breaking this July.
Gray Whale Vodka joins the established Gray Whale Gin, a spirit built around the conviction that consciously crafted drinks can bring people together while doing genuine good — giving back through 1% for the Planet and a partnership with The Surfrider Foundation, with botanicals sourced along the California Gray Whale's migratory path. The vodka extends that identity into a new spirits category aiming to open up relevance to new consumers.
The Many was selected after a short competitive process in late 2025.
Related News
El Pollo Loco Adds The Many to its Creative Agency Roster
El Pollo Loco has added The Many to its creative agency roster, selecting the independent, integrated shop to lead creative for the brand’s next stage of growth
Ad Agency the Many Launches Botanical Brewing Company
Ceremony Botanical brewing introduces a new beer category based on Botanicals and aimed at cultural authenticity and community building
The Many Named Agency of Record for Nature's Bakery
Founded in 2011, Nature's Bakery is a Reno-based snack brand—now part of Mars, Inc
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design