Latino US Day Returns with a Forward-Looking Agenda on the Future of Global Brands

Jun. 18, 2026

As brands search for new ways to grow, connect and differentiate in an increasingly competitive landscape, Latino US Day will celebrate its third edition during Cannes Lions 2026, further establishing itself as a leading platform for conversations around the role Latino markets play in shaping the future of the global marketing industry.

Taking place on June 25 from 2:00 p.m. to 8:00 p.m. at LeRoofTop (67 Boulevard de la Croisette, 9th Floor) in partnership with Advertising Week LatAm, the event will once again convene senior leaders from brands, agencies, media companies and technology platforms across the United States, Latin America and Ibero-America to discuss the trends redefining creativity, business and communications.

At a time when industry conversations are increasingly dominated by artificial intelligence, automation and performance metrics, Latino US Day offers a complementary perspective: culture, creativity and human connection remain essential drivers of relevance, innovation and sustainable growth.

Mara Fernández, Chief Transformation Officer at PRODU and creator of Latino US Day said:

"In a world obsessed with efficiency and data, Latino US Day is a reminder that culture remains the most powerful competitive advantage. The brands that will leave a lasting impact are those capable of combining technology with humanity, artificial intelligence with cultural intelligence, and performance with purpose. More than ever, our industry needs the courage to create, to stand apart and to build relevance from our roots."

 

Since its launch, Latino US Day has become a catalyst for conversations around the strategic value of Latino communities, the role of creativity in business growth and the opportunities created by the convergence of the U.S., Latin American and Ibero-American markets. Over its first two editions, the event attracted hundreds of industry professionals and established itself as a platform for networking, knowledge exchange and new business opportunities.

This year's agenda will feature some of the industry's most influential voices discussing topics including the evolution of premium video and connected TV, cultural intelligence as a creative growth driver, the intersection of creativity, entertainment and artificial intelligence, emerging audience behaviors and the opportunities Latino markets present for global brands.

Fernandez added:

"As the industry becomes increasingly noisy, differentiation becomes even more valuable. Latino US Day was created to foster conversations that matter and bring together leaders who believe there is still room to build memorable brands and move the industry forward."

 

More than an event, Latino US Day has become a meeting point for leaders who recognize that the future of growth depends on greater integration between markets, cultures and disciplines. As audiences become more diverse and complex, the conversation around culture as a strategic business asset has never been more relevant.