Leo Burnett Chicago And NY Times Magazine Top Global Creative Rankings 2022

May. 25, 2022

Strong performances by Leo Burnett Chicago and The New York Times Magazine landed them in top spots in the Global Creative Rankings 2022, which incorporates results from both The One Show 2022 and ADC 101st Annual Awards announced last week.

This benchmark creative ranking from The One Club for Creativity is determined by the cumulative point totals of eligible One Show Pencils, ADC Cubes, Merits, and Special Awards this year. 

Kevin Swanepoel, CEO, The One Club for Creativity said:

"Based on results of two of the world’s largest and most prestigious global awards programs, the Global Creative Rankings is the definitive measure for global creative excellence."  

 

Highlights of the combined Global Creative Rankings are as follows (click link for each category to view the full list).

• Agency Rankings:

1. Leo Burnett Chicago

2. The New York Times Magazine New York

3. Area 23 New York

4. Ogilvy UK London

5. L&C New York

6. Serviceplan Germany Munich

7. Dentsu Webchutney Bengaluru

8. alma DDB Miami

9. Mojo Supermarket New York

10. Africa São Paulo

11, GUT São Paulo

12. Wunderman Thompson Argentina Buenos Aires

13. BBH USA New York (tie)

13. Publicis Italy Milan (tie)

15. Wunderman Thompson Colombia Bogotá

16. TBWA\Paris Boulogne-Billancourt

17. Rethink Canada

18. Droga5 New York

19. Dentsu Tokyo

20. Zulu Alpha Kilo Toronto

• Independent Agency Rankings:

1. L&C New York

2. Mojo Supermarket New York

3. GUT São Paulo

4. Rethink Canada

5. Serviceplan Germany Munich

6. Jung von Matt DONAU Vienna

7. Special New Zealand Auckland

8. GUT Miami (tie)

8. Zulu Alpha Kilo Toronto (tie)

10. We Believers New York

• Brand-Side Agency Rankings:

1. Google Devices & Services Creative Team Mountain View

2. Google Creative Lab New York

3. draftLine AB InBev Colombia Bogotá

4. 4creative London

5. Spotify In-House New York

• Brand Rankings:

1. Google

2. Apple

3. Dove

4. VICE World News

5. Pepsi

• Non-Profit Client Rankings:

1. Change the Ref

2. Girls Who Code

3. The Columbia Journalism Review

4. WWF

5. Sandy Hook Promise

• Brand Parent Company Rankings:

1. Unilever

2. AB InBev

3. Pepsi Co.

4. VICE Media Group

5. Samsung

• Production Company Rankings:

1. Hungry Man Los Angeles

2. Suitcase Productions New York

3. Active Theory Los Angeles 

4. Carbo Films Venice, CA

5. LaDoble Buenos Aires 

• Music & Sound Company Rankings:

1. Beacon Street Venice 

2. Agosto Lima

3. JSM Music New York

4. Jamute São Paulo

5. Hefty São Paulo

• Agency Network Rankings:

1. Leo Burnett Worldwide

2. Ogilvy Group

3. DDB Worldwide

4. Publicis

5. FCB

• Agency Holding Company Rankings:

1. Publicis Groupe

2. Omnicom Group

3. WPP

4. Interpublic Group

5. Dentsu Group

• Country Rankings:

1. United States

2. United Kingdom

3. Canada

4. France

5. Brazil

• Region Rankings:

1. North America

2. Europe

3. Asia Pacific

4. Latin America

5. Middle East & Africa

• Highest Ranked Work:

1. “The Lost Class” by Leo Burnett Chicago for Change the Ref

2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam 

3. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google

4. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News

5. “DojaCode” by Mojo Supermarket New York for Girls Who Code

Global College Rankings:

1. ArtCenter College of Design Pasadena

2. School of Visual Arts New York

3. Brigham Young University Provo 

4. Filmakademie Baden-Württemberg Ludwigsburg 

5. Berghs School of Communication Stockholm

The Global Creatives Rankings for individuals, listed at the agencies where they worked when the winning entries were produced, are as follows.

Creatives overall (tie):

Caleb Dewart, executive producer, Leo Burnett Chicago

Mino Jarjoura, executive producer, Leo Burnett Chicago

Global CMO of the Year:

Fernando Machado, Activision Blizzard

Global CCO of the Year:

Tim Hawkey, Area 23 New York

Global ECD of the Year:

Sam Shepherd, Leo Burnett Chicago 

Global GCD of the Year (tie):

Estefanio Holtz, BBH USA New York

Kasia Canning, BBH USA New York

Global Creative Director of the Year:

Jason LaFlore, Leo Burnett Chicago

Global Art Director of the Year (tie):

Katie DiNardo, Leo Burnett Chicago

Sofia Gahn, Leo Burnett Chicago

Global Copywriter of the Year:

MacKenzie Hart, Leo Burnett Chicago

Global Designer of the Year (tie):

Etienne Philippe, McCann Paris

Karim Victorin, McCann Paris

Global Director of the Year:

Bryan Buckley, Hungry Man Los Angeles

Global Illustrator of the Year:

Sean Hannaway, Leo Burnett Chicago

Global Photographer of the Year:

Neil DaCosta Portland

Global Typographer of the Year:

Eve Steben, This Is Studio London

Global Freelancer of the Year:

Igor Bastidas New York

The One Club’s Global Creative Rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Network, Holding Company, Brand, Brand Parent Company, Non-Profit Client, Production Company, Music & Sound Company, Creative, Highest Ranked Work, Country, Region, and Creatives (globally, and by region and country), using dropdown menus. 

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, ADC Cubes, Merits, and Special Awards, allocated as follows: Gold 15 points, Silver 7, Bronze 3, Merit 1, Fusion, SDG, CMO, and Green Pencil 30 each, Designism Cube 45, Best of Discipline 45, Penta Pencil 50, and Best of Show 90.  

If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards.  Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.  

A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year.  Entries in the ADC 101st Annual Awards increased 15.7% for 2022 to 10,565 pieces from 54 countries.

The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards maintain their long-running concentration as the champion for craft, design and innovation.

Creative Week 2022 sponsors include Shutterstock and Verizon.