Leo Burnett Chicago Maintains Top Spot in Final 2022 Global Creative Rankings

Jan. 17, 2023

With the culmination of the year’s industry awards marked by last week’s announcement of 2022 ONE Asia Creative Awards winners, Leo Burnett Chicago maintained its top spot in the Global Creative Rankings 2022, which incorporates results from all of The One Club for Creativity’s leading global, regional and local awards shows.

The global benchmark report is a complete ranking of agencies, brands and individuals based on points earned from their winning entries in The One Show 2022, ADC 101st Annual Awards, Type Directors Club TDC68/25TDC competitions, ONE Asia 2022, and The One Club Denver, San Diego, and Miami chapter awards programs. In addition to the global list, rankings for specific regions and countries can be viewed by using dropdown menus.

Leo Burnett Chicago’s stellar performance is largely based on wins for “The Lost Class” on behalf of Change the Ref. The office achieved the top spot in the mid-year release of the Global Creative Rankings in May 2022 at the conclusion of last year’s Creative Week, and maintained the position after the full-year’s points were totaled for all One Club global, regional and local shows.

Agency participation in the regional and local shows helps networks and holding companies with their global rankings. This was illustrated in 2022 in the strong showing in the just-announced ONE Asia Creative Awards by Ogilvy offices in Bangkok, Gurugram, Kuala Lumpur, Melbourne, Mumbai, Singapore, Sydney, and Tokyo, which helped propel the brand to the top agency network spot in the final 2022 ranking, and moved WPP from third place to first for holding companies.

Kevin Swanepoel, CEO, The One Club for Creativity said:

"This 2022 Global Creative Ranking is truly comprehensive, for the first time encompassing more global, regional and local awards competitions than any other source. As the industry’s foremost global nonprofit organization for the creative community, The One Club is in a unique position to provide this definitive measure for global creative excellence."

Highlights of the combined Global Creative Rankings 2022 are as follows (click link for each category to view the full list).

Agency Rankings:

Leo Burnett Chicago
The New York Times Magazine New York
Area 23 New York
Ogilvy UK London
L&C New York
Ogilvy Mumbai
Special New Zealand Auckland
alma DDB Miami
Serviceplan Germany Munich
Dentsu Webchutney Bengaluru

Independent Agency Rankings:

L&C New York
Special New Zealand Auckland
Serviceplan Germany Munich
Mojo Supermarket New York
GUT São Paulo
Rethink Canada
Zulu Alpha Kilo Toronto
Jung von Matt DONAU Vienna
Innocean Worldwide Seoul
COLLINS New York

Brand-Side Agency Rankings:

Google Devices & Services Creative Team Mountain View
Google Creative Lab New York
draftLine AB InBev Colombia Bogotá
4creative London
Spotify In-House New York

Brand Rankings:

Google
Apple
Cadbury
Dove
VICE World News

Non-Profit Client Rankings:

Change the Ref
Motor Neurone Disease New Zealand
Girls Who Code
The Columbia Journalism Review
WWF

Brand Parent Company Rankings:

Unilever
Mondelez
AB InBev
PepsiCo
VICE Media Group

Production Company Rankings:

Hungry Man Los Angeles
Suitcase Productions New York
The Post Office Auckland
Carbo Films Venice, CA
Active Theory Los Angeles

Music & Sound Company Rankings:

Beacon Street Venice
Agosto Lima
JSM Music New York
Jamute São Paulo
Hefty São Paulo

Agency Network Rankings:

Ogilvy Group
Leo Burnett Worldwide
Publicis
DDB Worldwide
FCB

Agency Holding Company Rankings:

WPP
Publicis Groupe
Omnicom Group
Interpublic Group
Dentsu Group

Country Rankings:

United States
United Kingdom
China
Germany
Canada

Region Rankings:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Highest Ranked Work:

“The Lost Class” by Leo Burnett Chicago for Change the Ref
“Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam
“Real Tone” by Google Devices & Services Creative Team Mountain View for Google
“David’s Unusables” by Special New Zealand and The Post Office, both Auckland, for Motor Neurone Disease New Zealand
“The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News

Global College Rankings:

ArtCenter College of Design Pasadena
School of Visual Arts New York
Brigham Young University Provo
Filmakademie Baden-Württemberg Ludwigsburg
Berghs School of Communication Stockholm

The Global Creatives Rankings for individuals, who are listed at the agencies where they worked when the winning entries were produced, are as follows.

Creatives overall (tie): Caleb Dewart, executive producer, Leo Burnett Chicago; Mino Jarjoura, executive producer, Leo Burnett Chicago
CMO of the Year: Fernando Machado, Activision Blizzard
CCO of the Year: Fred Levron, worldwide creative partner, FCB Global; global CCO, Dentsu International
ECD of the Year: Sam Shepherd, Leo Burnett Chicago
GCD of the Year: Eduardo Tavares, Area 23 New York
Creative Director of the Year: Jason LaFlore, Leo Burnett Chicago
Art Director of the Year (tie): Katie DiNardo, Leo Burnett Chicago; Sofia Gahn, Leo Burnett Chicago
Copywriter of the Year: MacKenzie Hart, Leo Burnett Chicago
Designer of the Year: Ky Lee, Special New Zealand Auckland
Director of the Year: Bryan Buckley, Hungry Man Los Angeles
Illustrator of the Year: Sean Hannaway, Leo Burnett Chicago
Photographer of the Year: Neil DaCosta Portland
Typographer of the Year: Eve Steben, This Is Studio London
Freelancer of the Year: Igor Bastidas New York