Leo Burnett Israel and Doritos Present: "When Taste Kicks In, Other Senses Fade Out"

Jul. 19, 2020

It’s a well-known fact: take one sense away and chances are the others will be elevated. Our body’s natural propensity is to compensate. People with impaired vision may have better hearing and so on.

But Doritos is no ordinary snack. Packed with flavor, it was meant to defy the laws of nature itself and it affects humans in the most peculiar of ways. Once gobbled up, Doritos chips will stimulate your taste buds to such a point, they will overload your senses and obliterate all others  - leaving you with just the heightened effect of the perfect mouthful of Doritos flavor as the rest of the world just falls away.