Leo Constellation Leads PayPal Campaign Starring Will Ferrell to Launch PayPal+

Mar. 27, 2026

Leo Constellation, the creative network, part of Publicis Groupe, managed by Global CCO Marco Venturelli led the creative development of PayPal’s new campaign, starring Will Ferrell, to support the launch of PayPal+, the brand’s free rewards program.

PayPal+ has launched the proposition in the UK ahead of a broader global rollout. The programme allows consumers to earn points with no limits on almost everything they buy with PayPal, including the ability to earn 10x points with PayPal’s new debit card, both in‑store and online. PayPal+ also enables users to stack PayPal+ points on top of points earned through other rewards programmes, and to redeem PayPal+ points at millions of online merchants when checking out with PayPal.

The campaign positions PayPal not only as a secure way to pay, but as a smart and rewarding payment choice. 

The ad stars Will Ferrell, PayPal’s long‑standing brand ambassador, in a new creative twist. Inspired by the classic angel‑and‑devil dynamic, Ferrell takes on multiple humorous roles, dramatizing the contrast between mindless payment decisions and the smarter choice of paying with PayPal.

The fully integrated campaign is supported by a major media investment in TV, digital films, out‑of‑home, social assets and targeted CRM.

Ideated by a Leo Constellation team out of Paris, the campaign was created in close collaboration with agency teams in London and the US. The campaign is a strong example of Leo Constellation in action, showcasing the strength of Publicis Groupe’s global connected creative model, delivering high‑impact brand platforms at scale.