LIDA Promotes Claire Cootes to Managing Director
Apr. 21, 2017
LIDA has promoted Claire Cootes to Managing Director of its London office to replace Jonathan Goodman, who is moving to the USA to become the Founding Partner of LIDA New York.
Cootes was previously a Managing Partner with responsibility for the agency’s o2 account. She has worked at LIDA for four years, having also worked at both OgilvyOne and Iris.
Cootes will report to Victoria Fox, the Chief Executive Officer of LIDA, who said:
“Claire has big shoes to fill, but I have no doubt she will step up brilliantly to this challenge. As we grow our LIDA offering, Claire has the breadth of skills and depth of knowledge as well as charm to help us succeed on this journey.”
As LIDA grows its international footprint, Goodman has been chosen to spearhead the agency’s growth in US.
Fox added:
“We couldn’t choose anyone better to build a successful and fully-rounded LIDA offering in the US. Jonathan has LIDA in his blood and a brilliant track record of driving and growing client revenue.”
Related News
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
The Narrative Authority Launches to Help Organizations Shape the Stories People Believe
Co-founders Sandi Pearce and Kevin Miles combine distinct strengths in strategy, storytelling and language to help companies
Arts & Sciences Signs AI Director Oyl Miller to its Arts & Intelligence Roster
The veteran creative from Wieden+Kennedy turned AI filmmaker approaches craft with a best ideas first mentality
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are



