Lime Supports Movement and Connection With "Pride in Motion"

Jun. 02, 2026

Lime, the world’s largest shared micromobility business, is launching its Global Pride 2026 campaign: “Pride in Motion” with partnerships in over 21 cities worldwide. Through this campaign, Lime is supporting riders during Pride by making it easier to get to the moments and places that matter, while partnering with local organizations to show up in meaningful, community-driven ways.

Building on its work in previous years, Lime is partnering with local organizations, wrapping its vehicles in select cities, supporting community-led events, and helping riders show up for Pride with reliable, accessible transportation. In addition to vehicle wraps and donations to participating organizations, Lime will run an awareness campaign across social media, as well as in-app and email messaging, to highlight opportunities for riders to support local LGBTQIA+ organizations and events throughout the month of June.

The 2026 campaign reinforces Lime’s ongoing commitment to the LGBTQIA+ community as part of its broader mission to champion access, inclusion, and dignity for all. This year, Lime will partner with over 24 local organizations in over 21 cities across the US, Europe and Australia, each with its own locally led partnership and donation plan.

The campaign will activate in cities across the globe, including, but not limited to, Albuquerque, Atlanta, Boise, Boulder, Chicago, Cincinnati, Grand Rapids, Indianapolis, Lincoln, London (UK), Los Angeles, Minneapolis, New York, Portland, Rochester (MN), Salt Lake City, San Francisco, Seattle, Spokane, Sydney (AU), and Washington D.C.

Wayne Ting, CEO of Lime said:

“We’re proud to support our rider community during Pride and every day. Access to transportation plays an important role in who gets to participate and feel included in their city. During Pride, that means helping people get where they need to go easily and reliably. Whether it’s heading to a celebration, gathering with chosen family, or simply being present, we want every rider to have the freedom and access to show up proudly. That’s the kind of inclusive, connected cities we’re working to help support.”

 

Lime’s “Pride in Motion” campaign is the latest example of its community-focused approach to serving every rider building upon the company’s industry-leading Lime Access program, which offers discounts for riders in need, and its Lime Hero program, which allows riders to round up the cost of their rides to support local community organizations. Lime’s success is a result of its focus on being the best partner to cities, working collaboratively to build successful micromobility programs tailored to fit each city’s unique needs, and to extend its impact beyond equitable, sustainable transportation services.

The full list of cities participating in the “Pride in Motion” campaign, as well as the corresponding non-profit partner they’re supporting in alphabetical order can be found here:

• Albuquerque (United States) is supporting Equality New Mexico
• Atlanta (United States) is supporting Out Front Theatre
• Boise (United States) is supporting Boise Pride
• Boulder (United States) is supporting Rocky Mountain Equality
• Chicago (United States) is supporting Proud to Run Chicago and The Chicago AIDS Foundation
• Cincinnati (United States) is supporting Cincinnati Pride
• Grand Rapids (United States) is supporting The Grand Rapids Pride Center
• Indianapolis (United States) is supporting Indy Pride, Inc.
• Lincoln, NE (United States) is supporting Star City Pride
• London (United Kingdom) is supporting Classical Pride
• Los Angeles (United States) is supporting Equality California
• Minneapolis (United States) is supporting Twin Cities Pride
• New York (United States) is supporting Destination Tomorrow, Brooklyn Pride and Queens Pride
• Portland (United States) is supporting The Cascades AIDS Project
• Rochester, MN (United States) is supporting Rochester Pride
• Salt Lake City (United States) is supporting The Utah Pride Center
• San Francisco (United States) is supporting Equality California
• Seattle (United States) is supporting Seattle Pride and GBSA Scholarship
• Spokane (United States) is supporting Spokane Pride
• Sydney (Australia) is supporting Sydney Gay & Lesbian Mardi Gras
• Washington DC (United States) is supporting Capital Pride Alliance