Long Liv Golf: New Brand Campaign Celebrates The Future of Golf as the League Launches 2025 Season

Feb. 07, 2025

As the 2025 LIV Golf season officially gets underway today at Riyadh Golf Club, the League unveiled Long LIV Golf, a new global campaign celebrating the future of the sport. Highlighting the opportunity to redefine how golf is experienced and enjoyed, the forward-thinking campaign underscores the League’s commitment to supercharging the sport across the globe with innovations, team competition, and an electrifying event atmosphere that welcomes fans from all backgrounds. 

At the core of the campaign is the hero film, "A Few Thoughts," debuting across the League’s digital channels and with media partners around the world. Featuring some of LIV Golf’s biggest stars including Bryson DeChambeau (Crushers GC), Dustin Johnson (4Aces GC), Phil Mickelson (HyFlyers GC), Jon Rahm (Legion XIII) and Cameron Smith (Ripper GC) — along with a cameo by celebrity jeweler Ben “Baller” Yang – the video explores the future of golf through a simple yet compelling question: “What do you think?” as DeChambeau, the reigning U.S. Open champion, asks his fictional caddie for advice.

LIV Golf Chief Marketing Officer Adam Harter said:

“LIV Golf is committed to innovating and pushing the game forward for the benefit of the sport and its fans, and this campaign embodies that spirit. We’re proud to partner with BBDO, one of the world’s premier advertising agencies, as we take the next step in our evolution as a League. ‘Long LIV Golf’ is more than just a tagline, it’s a movement that celebrates the passion and exciting future for this great game.”

 

The campaign was created in collaboration with world-renowned advertising agency BBDO New York, joining the League as a long-term creative brand partner as LIV Golf continues its global expansion with a fresh vision for 2025 and beyond.

Chris Beresford-Hill, Chief Creative Officer BBDO Worldwide said:

"Partnering with LIV Golf presents an incredible opportunity to redefine what’s possible in sports marketing. LIV Golf is reshaping the future of golf, and we’re excited to bring our storytelling expertise to amplify that vision."

 

Directed by acclaimed filmmaker Anthony Mandler of Arts&Sciences, the light-hearted spot captures the essence of LIV Golf’s vision: bringing more excitement, more energy, and more golf to more people. The campaign will air regionally in New York and Los Angeles during Super Bowl LIX and continue throughout the coming months, with additional tune-in films, social-first initiatives and creator-led content designed to engage a new generation of golf fans.

Pairing a symphony of key moments in the game with a crescendoing monologue from DeChambeau’s (fictional) caddy, Mandler’s film highlights LIV Golf’s iconic moments and underscores the elements that make this league different. This modern epic follows the sprawling thoughts of the caddy after DeChambeau asks him how he feels, inspiring a lengthy and galvanizing speech that weaves in and out of the players’ and fans’ experiences, with each supplementary character chiming in with pitch-perfect comedic timing.

Mandler said:

“I’m a fan of golf and an avid player myself. The invitation to create a spot that counters typical golf stereotypes was very exciting because of that. I loved creating a brisk pace with the dialogue and visual language of this piece that mirrors the actual feelings of a LIV Golf tournament. The down-to-earth humor and camaraderie are innate components of LIV Golf, so putting those front and center will undoubtedly attract new fans and infuse new life into the game.”

 

The LIV Golf League features an exciting blend of individual and team competition that has supercharged the sport, redefined how golf is experienced, and captivated fans worldwide. The League’s 13 four-player teams feature a collective 14 major champions with a combined 28 major championships and are led by many of the biggest stars in the game. The 2025 LIV Golf season tees off today with LIV Golf Riyadh, as teams play under the lights for the very first time. Fans throughout the U.S. can watch live at 10:00 AM ET on FS2. All LIV Golf coverage will also be streamed live on the FOX Sports App and to LIV Golf+ app subscribers.