Los Angeles-Based Director Samuel Miron Signs With Panoptica
Sep. 29, 2021
Production company Panoptica has signed Los Angeles-based director Samuel Miron. Having worked with such brands as Alexander Wang, Tommy Hilfiger, Jack in the Box, and Naked Juice, Miron is known for his concise visual storytelling and adaptive aesthetic. The signing marks the continuation of a fruitful partnership between Miron and Panoptica who recently joined forces on projects for Google and Courvoisier.
Miron kick-started his film career at a young age. While still in film school, he co-founded a film company, Other|Side Pictures, which was awarded a grant from the National Science Foundation. He went on to direct a feature-length documentary, A New High, which premiered at the Los Angeles Film Festival and was later sold to Netflix. His accomplishments did not stop there with Miron winning a Telly for his work on a Jack in the Box ad campaign.
Panoptica Founder Hughes William Thompson, says:
“Sam’s dedication to the craft is inspiring and he brings a thoughtful approach to every project. He is one of the most prepared directors I’ve ever met and we are thrilled to welcome him to the Panoptica team.”
Panoptica Executive Producer Roan Bibby adds:
“As a long time collaborator, I’ve shot with Sam in locations ranging from Paris to New York to LA. His experience with fashion, celebrities, documentary, and VFX will make Panoptica even more competitive and allow us to keep generating incredible, groundbreaking content.”
Miron says:
“Filmmaking, to me, is the largest and most collaborative manifestation of art. It’s like you’re painting, but with a massive team of specialists, each of whom are experts in their respective fields. You work together over a long period of time to create something that only lasts a few moments on screen. It’s amazing.”
Directing commercials, Miron enjoys paying homage to specific filmmaking eras and genres, such as classic French romance or 80’s horror films. He believes researching and overcoming challenges is the best part of the process. Having worked freelance for a number of years, he appreciates the support that a production company like Panoptica offers -- and the shared belief that diversity and kindness should be a priority, both on and off the screen.
Miron concludes:
“Panoptica’s ability to ensure their directors focus solely on the art, and nothing else, is priceless. They’re serious about having diverse film sets and diverse content. Every time they send me a new concept, I’m not only excited about the project, but I’m also excited about the people we’ll work with to create it. It’s a good feeling.”
Related News
Tug Promotes Michael Ozburn to General Manager, North America
Promotion follows a flurry of new business wins including work across the Ontario Government, one of the largest business schools in Canada
M+C Saatchi North America Launches New Entertainment Marketing Practice, Appoints Jen Bacchus to Lead
Former WME executive joins to build the agency's new North American capability spanning talent strategy, entertainment partnerships
Global Marketing Production Advisory APR Names Patrick Lafferty as CEO
The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations
Latest News
Jul. 09, 2026
We Are Social Milan Partners with Netflix on Special RIV4LI Episode Inspired by a 13-year-old Fan's Letter
Produced by Stand By Me and featuring members of the original cast, the episode culminates in a surprise visit to the real Hailé's home in Toulouse
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience



