Love Song Signs Director Fabio De Frel for US and UK Representation
Nov. 11, 2025
Internationally celebrated boutique production company Love Song welcomes director Fabio de Frel to its roster of talent. Known for his emotionally resonant, visually rich filmmaking, de Frel joins both the UK and US lineups, further strengthening Love Song’s global creative presence.
Hailing from Amsterdam, de Frel’s background as a music producer inextricably links the soundscapes of his films with their corresponding visual palette. Curious about multiple artistic mediums, de Frel’s films are compositionally rich with lush colors, evocative imagery, and emotionally deep performances. With an eye for observing the intricacies of human behavior, his films feature nuanced characters, whether they are fictional or documentary subjects. Shooting in numerous countries around the world, de Frel’s elegantly composed films reflect his holistic sensibilities as a storyteller.
De Frel directed “Homecoming [Thiossane]” for Converse and Daily Paper, a brand film which explores the joyous exploration of self-discovery and celebrates the vital role of roots in our lives. “Homecoming [Thiossane]” went on to win one Gold and one Bronze Ciclope award this year. He directed Season II of a series of brand films for Pop Training Company, an Amsterdam-based skateboarding brand, which garnered several Vimeo Staff Picks. Additional brands de Frel has worked with include Audi, Adidas, Oysho, Kenzo, and Vinted. His film installation, “Be Right Back (brb),” was shot in Tarragona, Spain, and explored the impact of online behavior on youth culture and their overall sense of self and search for identity.
He says on joining Love Song:
“They have great creative instincts, quality control, and a small roster. Daniel [Wolfe]’s work is something that I studied a lot; that experience is very valuable to me. Kelly [Bayett] is courageous, has taste, and has a great human approach. Furthermore, I usually go with my gut feeling; these are good people who do good work.”
Kelly Bayett, Co-Founder and Executive Producer of Love Song, added:
“Fabio's work is incredible. The craftsmanship, taste, respect for the actors, and the process grabbed me immediately. It's honest and brilliant. You lean into everything; you want to follow the story and learn more. His background as a composer is something close to my heart, as I also came to this visual medium through sound. He's smart, kind and his talent is off the charts. His visual language and sensibility fit right into Love Song. It's a perfect match and I am thrilled that he chose us for this next chapter.”
Related News
Dotted Line Agency Announces Jean-Pierre Bovie as Executive Creative Director
Bovie brings more than 20 years of creative leadership across retail, healthcare, CPG, nonprofit, entertainment and public-sector work
No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials
The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film
Colornation Adds Colorist Kalvin Johnson to Growing Roster of Post-Production Talent
Colorist, whose recent work includes a new campaign for bissell and acclaimed projects for Apple, Nike, and Amazon MGM Studios
Latest News
Aug. 25, 2026
Westin Hotels and Resorts Reclaims Sleep as Power in new "Own Your Mornings" Campaign by BBH Singapore
The campaign centres on an anthem film featuring a family as champions of their morning
Aug. 25, 2026
Donegal Catch's new Brand Platform from Ringers is the Pep Talk we all Need at Dinner Time
Donegal Catch has launched "Now You're Cooking," a new brand platform developed with independent creative agency Ringers



